Video thumbnail for Anna Bellissima - Quick and Dirty Marketing - Hot Hot Leads

Quick & Dirty - Hot Hot Leads

Anna Bellissima

How to speak to REALLY ready (not just ‘nearly ready’) to buy customers in your audience

In today’s episode of Quick & Dirty Marketing, we’re discussing the subtle language shifts that changes the game and connects you with people actively seeking to purchase a service or product just like yours

When you understand the ‘hotness’ of your leads, you don’t have to be a master copywriter to persuade people to take action: instead, we’re strategic with your communication for higher conversions and to keep cash, flowing!

Prefer to read the transcript? Scroll down… ⬇️

Next, book a Marketing Alchemy call and I’ll show you how to implement The Demand Shift for consistent client flow.

Schedule your call with Anna ❤️

- Transcript -

I’m gonna talk for a little while, probably about 20 minutes, on the small adjustments that we can make to our language to be sure that we’re talking to people who are ready to buy now. And let’s think about what we’re doing as learning to play the game of marketing because it’s the best way to approach it in a playful and experimental manner.

What I’m gonna offer you are some hacks, some slightly different ways of looking at the work that you’re already doing to instigate a small and subtle shift in language that has the potential to completely change how your marketing converts. It certainly made a huge difference to my business when I kind of realized what I had slipped back into habitually doing.

Now, I’m sure you’ve heard me and other marketers as well talking about speaking to people who are ready to buy, speaking to your ideal client. But that can be, I know that that can be really confusing, a really difficult concept to grasp. Well, how do I speak to those people? I’m doing my best, but apparently they’re not hearing me. How do I speak to those, in a targeted way, to those people? That can seem like a really difficult concept to grasp if you are not already immersed in the marketing world, if you’re not a copywriter.

But I want you to just trust me for now because it’s gonna become clearer as I speak. But this is not about skill as a copywriter. You absolutely do not need to be a copywriter to do this. But this is, we’ve all done lots of ideal client avatar exercises. This is the most useful one you’ll ever do because it’s about identifying your ideal client as being not just somebody who matches the personality and the belief systems of the people who you love to work with. But also for most of us, our ideal client is also somebody who is motivated, who’s excited to work with us, who has money to invest in it and is ready to spend.

So these attributes, excited, motivated, committed, ready to invest, are the other traits that we’re gonna be primarily focused on in this lesson today. So it’s a slight shift, it’s subtle, but it is so, so profound like all of the best subtle shifts are. And we’re doing the background work that makes that shift come really quite easily, quite naturally.

Again, this is not about being a brilliant copywriter. I have a client right now who’s selling out her programs and will be the first to admit that she is by no means, by no means a copywriter. But she really has mastered this idea of speaking to people who are ready to buy now, okay?

How do we speak to people who are motivated to buy now? We need to understand what their decision-making process is. We need to understand what they are thinking, feeling, looking, doing, looking for, doing right now. If we don’t understand those things, we can’t begin to tailor our approach to somebody who’s ready to buy.

And the way we tend to default, what I found with working with lots and lots of people on this, what I found is that we tend to default to speaking to people who are nearly ready rather than really ready. If we focus on the people who are really ready, it will help move along with people who are nearly ready as well. And then there’s a whole other section of our audience who are not nearly ready, but they will be. And I think it probably goes without saying why exactly we want to focus on the people who are really ready to buy, because that means more sales, more conversions, more easily. And cash flow is the number one thing that we want in our business.

The first thing to understand is the hotness, the hotness of our leads. Now, you’ve heard in marketing us talking about cold leads, warm leads, hot leads. What do we mean by that? It’s like the, I don’t know if you used to play this game, we used to play this game as children where somebody would hide something in a room. And I’m laughing because it’s so million miles away from the experience that my children are having now growing up. Hide an object in a room and as somebody was searching for it, as you would get closer, you would say warmer, warmer, warmer. And then as they moved away from it, you’d go colder, colder, colder. So think of your leads on that kind of a continuum from cold, which means they are a stranger to your work, know very little about you through gradually, you know, they might be cold, cool, warm, very warm, hot, hot, hot. And the very hottest leads are the people who are just like on the brink of signing up. They’re on the brink of saying yes.

So, excuse me, within your audience, within your audience, my audience, any audience, there are some people who are entirely not interested in working with us at all. Some who are curious, some who are very motivated to buy now and everything in between. Every person in your audience has a different level of intent, a different level of interest and a different proximity to that buying decision, how close they are to making that decision. And of course, individuals move between those levels of intent. They move between that hotness, I’m about to buy, coolness, oh, I’m changing my mind, I’m drawing back. It’s a fluid situation is what I’m saying.

So imagine a significant purchase of your own. Maybe, you know, you’re thinking about buying a new car or something. So you will move between levels of intent. So while your current ride is, you know, running well, it might be you’re like idly thinking, oh, I would really love to own a red convertible or whatever it is. And then but you’re really just window shopping and browsing the market. But then when there are, you know, some catastrophic mechanical fault happens in your car, then your intention to purchase, your hotness as a lead for your local car dealership goes way up because you are suddenly very motivated to buy. So our audience – people within our audience – are shifting between these categories all the time.

So let’s talk about the categories. So I look this up and obviously within any audience – some people put the number at 30 percent, that sounds reasonable to me – 30 percent of people are never going to work with you. They’re in your audience for other reasons than because they want to work with you. Could be family and friends who wish you well. Could be competitors. Could be people who are interested in your work but are working with somebody else and they’re very committed to them and not planning on switching. So about 30 percent of people in your audience not going to work with you at all. And we assume that most of them aren’t going to be in your audience forever. Ultimately, they will get bored and move on or switch to, you know, they will become a higher intent. And then of those that remain, so about of the 70 percent of people in your audience who remain of those, it breaks down roughly like this.

So 40 percent of people happy to know you’re there, interested in theory in your work, but they are not currently purchasing. They are window shopping at best. They’re keeping an eye on what you’re doing. They may want to purchase at some time in the future, but it’s not currently on their radar. (Sorry, I’m just smudging my lipstick.) And so that’s 40 percent. And so, yes, 40 percent of the 70 percent who are potential customers.

Another 40 percent of those people are browsing. They’re interested. They know that they that they’re looking for a solution to something or other, but they’re not super, super motivated at this time. They are looking around. They’re weighing up their options. They’re trying other things. They’re probably trying to fix whatever’s going on themselves, you know, by free workshops, consuming content. They’re trying to figure it out themselves.

Then about 15 percent are strongly considering making a purchasing decision. They’re kind of like, they know that they want this fixed and they are in the process of decision making.

And 5 percent of people actually have their wallet in their hand and are ready to pay. So I know that’s four categories there. But broadly speaking, we could also break those categories down into low, medium, high levels of intent, purchasing intent or cool, warm, hot leads, for example.

So, yes, this level of intent, their temperature to the temperature of the leads, the level of the intent, whether they’re low intent, medium intent or high intent, that’s referring to the combination of their need for a solution to their problem, and their desire to actually get that solution quickly. So you can see that there’s a that there will be a direct correlation with how likely and, you know, somebody who has a strong need and a strong desire, that’s going to correlate to them making a quick purchasing decision.

Knowing this means we can tailor our marketing messaging systems, processes, offers, everything to the people in our audience who we know are there, who we know intend to buy. And if we can speak to those people effectively, that is going to obviously directly impact how quickly you are able to sell to those people.

Sometimes it can be really useful to just compare what cool and what hot looks like.

So somebody who is, for example, OK, let’s take a really obvious one, a cool lead. So somebody who’s in your audience but not really like reading any sales copy, not responding to any offers. They may not be aware that they even have a problem. If they are, they may not be aware that there is a solution to a problem. And even if they are aware and they’re in this like cool leads category, solving it is is not a high priority for them. The problem that they’re experiencing might be an annoyance. It might be bugging them a little bit. It might be niggling them that they need to take some action on it, but it’s not it’s not a top priority.

So obviously to turn those people into customers. And this is where a lot of marketing kind of by default ends up being pitched at these people. But obviously these people are going to require the most resources to get them over the line. They are going to have the longest sales cycle because even if you were able to capture and hold that person’s attention, you’ve created a lot of work for yourself in first of all educating them that they have a problem and that there is a solution to the problem. And there would probably need to be some pushing on some pain points to let people to kind of agitate the need to solve the problem. We don’t like doing that. A lot of inexperienced marketers do teach people content strategies, messaging strategies that are unintentionally aimed at this buyer.

So that looks like explaining to people what they are experiencing, explaining to people that their problem can be solved, explaining to people why they should want to solve their problem. But as I say, the sad truth is if you’re speaking to people who don’t want, who aren’t feeling that sense of urgency to solve their own problem, it is going to take a long time to get them over the line and equally important, it actually repels, like all of this is happening in kind of split-second unconscious decision, but it actually repels the people who are ready to buy because they already understand everything you’re saying to these low intent, cool, cool leads. They already understand that there is a problem. They already understand that there is a solution. They have already gained that wisdom and are ready to buy.

So it’s not like – it’s not that they’re looking at your marketing content and going, “ew, ew, ew, no, that’s not it.” That’s not what’s happening at all. As I say, it’s split-second decisions on an unconscious level. But when they see that copy that’s explaining to people that your solution can be solved and here’s why you should want to, here’s why you should pursue that. It’s just, it’s not resonating with them because they have already gained that level of wisdom. They’ve already walked that part of the journey and are now on the brink of launching themselves into the next chapter, which happens as soon as they make the purchasing decision. So while you’re busily convincing people that they can solve their problem and here’s how they could do it, those people who are ready to buy have moved on because you’re not speaking to them.

So think of a low intent, a cool lead, low intent buyer or cool lead like as a window shopper. They’re enjoying the scenery, enjoying the environment, enjoying browsing, but we’re not going to spend a lot of time, money, energy, resources trying to gain their attention and keep hold of it. It’s an uphill battle and we don’t have time for that. Whereas compared to somebody like – think of yourself when you have decided to find a solution to whatever challenge you’re dealing with on a mission, actively seeking a solution, researching, researching maybe between a few different service providers, looking for the perfect fit, ready to spend. Not overly – of course budget is going to come into it – but not overly concerned with budget because they’re actually looking at the transformation on offer and are determined to find the offer or service that’s going to be the perfect fit.

So what we can see is that the problems that people have are different according to the levels of intent. And this obviously affects the way people make decisions, which means that the way we speak to the audience as a whole is going to have to change because we want to, as I said, right from the top, we want to optimize our message and our language for the people who are ready to buy. This is our goal from here on out to only be speaking to hot, hot, hot leads to people who are ready to buy.

And we do that by understanding the journey that they have been on up until this point. And your messaging will let them know that you understand them in a way that nobody else does. So just let me know. Say yes. Give me a thumbs up. Let me know that you can see that it makes sense that we’re reverse engineering our message to develop a strategy for the people who are most ready to buy, rather than focusing on anybody who needs to be convinced, explained, anything else like that. I mean, of course, we need – that there’s bound to be a little bit of an explanation, explanation about how your solution works and why it’s so unique and why it offers a permanent solution and why it’s all the reasons that make it so brilliant. But we’re not in the business of trying to convince people that there is a solution and that they should want to solve their problem.

OK, so we are still going to have a customer journey. We are still going to have a nurture strategy that supports those that the nearly ready, the people who are nearly ready, but they’re not all the way ready because some people just take a little bit longer to make a decision. And we can absolutely create a strategy that gives those people the love and the nurture and the deepening relationship and helps them get familiar with our work. And ultimately, we hope convert them over time so we can have these two pathways, a pathway for people who are ready now and a pathway for people who are nearly, nearly ready. But those window shoppers, they’re going to window shop anyway and they can lead themselves through that process of going from window shopping to actual shopping.

OK. Because when you’re talking to people who are ready to buy, their decision making process is like, how can we compare that? Let’s compare that the decision making process between somebody who is really ready versus nearly ready. The person who is really ready is open. They want to hear about your offer. They want to hear about it. They have already decided to purchase a solution and so they decide much, much faster. They’re wide open to hear about your offer and they will make a decision about it very quickly. And because you’re talking to people who will make a decision quickly, you can see the effects of your marketing and your position, your positioning much more quickly and much more effectively too.

So these people, your hot, hot leads, they are excited to get started. They’re keen to solve as quickly and effectively as they can. They’re fast to convert. And again, hence the focus of our intention. And remembering, just repeating myself again because it’s so, so important. When somebody comes across your work and they are actively seeking a solution to the problem you can solve, they will be turned off by content that is talking to people who don’t know that there is a solution or need to be persuaded to do something about it. OK. That’s not interesting or new to them. They have been on that journey. It’s not going to get their attention. They will move on.

So in this lesson, in this workbook, we’re just going to go through a process to, I’m going to describe the process that we go through to uncover the language that your hot leads speak and understand when they are at the point of deciding and making a change. They’ve been through this whole journey to get here. And now you are here to just help them over the line to make that decision, to get to the outcome, the transformation, the solution that they want. So we’re slightly pivoting, like even within ourselves, to be supporting people who are ready, who are actively seeking solutions, who are ready to say yes.

And what that looks like is basically three key things that these people need. People who are on the brink of a decision, these are the three key things they need. They need to shift their beliefs about what’s possible. They need clarity on what is really behind the challenge that they’re facing. And they want a unique, innovative – I was going to say interesting – but a unique and innovative solution that makes sense to them. That they can look like, even if they don’t understand all the components of it, they can understand how this unique and innovative solution will get them from where they are right now to where they want to be.

And this is what it means to have premium clients. It’s a horrible phrase and in many cases quite meaningless, but it’s not about your fee and it’s not about their income level. It’s about the level of their desire and their intention to take action. It’s really important for your sales, obviously, but it actually also impacts the top of your marketing funnel. It impacts the types of leads coming in because when you’re speaking the language of people ready to buy, you attract more people who are ready to buy. And it actually even makes the delivery of your work better because the journey that your clients have been on up to this point means that they’re joining your program with commitment to the work. You haven’t had to do any convincing or persuading of them in any way. We’ve all worked with those clients who we kind of had to convince or persuade and it almost never works out well. The clients who get the most from our work most of the time are people who are really motivated and excited and eager and who are really decisive that your solution is the right one.

OK, so a bit more about understanding the difference between high and mid intent or warm and cool. In the workbook, I’m going to ask you to start thinking about things like, I’m going to give you an illustration for this one, but what is somebody who is actively seeking a solution doing right now? What are they doing already and what have they already done to try and solve their problems? So let me try and explain the difference using my audience. So it would be using my audience and my business.

So it would be very reasonable for me to say that my ideal clients are doing their best with a lot of kind of piecemeal marketing advice. They are DIY-ing a marketing strategy. They are attending lots of free and low cost workshops. They’re consuming lots of free and low cost content, maybe self-serve courses as well, and they are piecing it all together. That sounds like a reasonable ideal client avatar for me, right? In fact, I classify those people as being nearly ready. If they are still in that headspace of being of like, “I have time to figure this out. I’ve just purchased this course and I’m going to this workshop and I’m going to test out this new platform.” If they are still in that space of being, “I can figure this out alone,” they are not an ideal client for me. My ideal clients have decided that they’re not going to do that anymore. And one of two scenarios, either they’ve been doing that for a long time and they are now sick and tired of it, or the thing that they want to achieve is so important to them that they don’t want to go through the whole trying-to-piece-it-together-myself kind of thing.

Another great example is somebody trying to get in shape. He decided to try and get in shape. The difference being between somebody who says, “You know what? I’m just going to download the Couch to 5K app and I’ll just work on it over the summer and then reassess where I am in October.” OK? That’s somebody’s ideal client, but it’s not a personal trainer’s ideal client. The personal trainer’s ideal client is somebody who has tried Couch to 5K, who has tried gym membership and they just find that they don’t stick to it or that their form is bad and they keep getting injured, or they’ve been for a checkup with the doctor who says, “Listen, you really need to get in shape right now.” So in that scenario, the ideal client is somebody who’s tried the easy way, who’s tried the DIY method, the “I’ll just sort it out myself” way, and they are now, either because it’s taken too long and they haven’t got what they needed, or it’s so important to them that they need to get it right from the beginning. And so they are actively in the market looking for who’s going to be the right personal trainer to show up at their door on a Monday morning and say, “Get your running shoes on. Let’s go.” OK? So these are the questions that we’re asking in our In the Copy Workbook. What are these people already tried? And having already tried what they’ve already tried, what are they now looking for? What cues are they listening out for? What questions are they asking about the people whose work they are looking at it? And the more we understand this, the more we can use it in our marketing.

So think about this. If I were to introduce you to somebody right now who had the exact problem that you can offer a solution to, and they have the money and they have the commitment and the motivation, and they are actively in the market for a solution, but they don’t know your work, where would you be able to send them to get them to a yes as quickly as possible in the fewest number of steps? So the fewest number of steps to describe and explain your solution and give somebody the opportunity to buy something as easily and with the least amount of you need to get 14 emails or you’re going to need to wade through my YouTube chat, you know, through 15 videos on the YouTube. What’s the easiest way? If somebody came to you today and said, “I really am looking for a solution to this. How can we work together?” Where could you signpost them to which would give them the most concise and elegant possible explanation of your solution and next step?

So as an example, a video training that describes your methodology with a link to book a sales call, right? That would be an obvious way to do it. Or an e-book that describes your methodology with a link to book a call or a document. Doesn’t even have to be as long as an e-book, but what would be the simplest way to explain your work to somebody and lead them to a yes? And if you don’t already have that, think about how we can set that up in your business. Obviously, this requires having a methodology and that’s part of the work that we’re doing here. But the principle to have in mind is getting people from entering your world, getting those ready-to-buy people, from entering your world to a “Yes, let’s work together, here’s my money” as quickly and kind of smoothly as possible.

And then the next question, of course, is what are we going to do with the people who are nearly ready? The people who are very, very interested but need a little bit more nurturing. And that could really be the same training, the same resource, the same video or e-book or document. But this time, you could have two links on there. So a link to book a call for the people who are ready now or a link to, for example, join your Facebook group for people who need a little bit more warming up.

Between this lesson and the workbook, I want you to understand what it means to focus on telling your message to those hot, hot leads who have already decided to solve their problem, who don’t need an education or convincing that they want to solve it or why they should want to solve it. This is what most people who are struggling with marketing need. It can be difficult to understand what we’re doing that keeps attracting people who are not ready to say “Yes”. So this lesson and this workbook is going to help you develop that language for your content such that it starts to attract the right kind of leads, the people who are ready to buy.

And once you’ve worked through this, obviously it means you can look through all of your current messaging. I mean, obviously, social media content is quite ephemeral and fleeting. But if you write blogs, it could be the messaging on your website, the messaging on your sales pages. It means you’re going to be able to update all of your current messaging to replace some of the language.

Okay, I’m going to quickly recap and conclude.

Essentially, what we’ve talked about is a way of evolving and refining your message with the intention to attract and engage leads who aren’t just interested, but who are ready to make a purchasing decision right now. And we’re doing that because it makes the sales cycle more efficient and shows the most possible profit per hour of your marketing time. It’s a lot. Mercury is supportive. Do the workbook. If you feel like you don’t know your audience, then go back to market research. And let’s talk about this in the group. I’m particularly interested in seeing your side by side comparisons of nearly ready versus really ready.

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Quick & Dirty - The 6 Week Sales Ritual

Anna Bellissima

Having a repeatable Ritual, means you’ll always have on the table even if you’re deep in the weeds with back end stuff (defining your methodology, setting up automations, writing your book etc).

Or for times when life is life-ing hard (illness, local government, caring obligations, mechanical breakdown etc).

Watch it and then tell me how much you think your business would grow if you implemented this cycle six times in the rest of ’24.

Prefer to read the transcript? Scroll down… ⬇️

Next, book a Marketing Alchemy call and I’ll show you how to implement The Demand Shift for consistent client flow.

Schedule your call with Anna ❤️

- Transcript -

When you launch your new offer, the first time you enrol, we know what that’s going look like, right? It’s likely to be a soft launch, it’s likely to be; reaching out to tell your warmest contacts about the new thing, maybe you will do a live event, I’m sure there will be a flurry of social media activity where you talk about it, maybe a flurry of emails where you contact your list about it, and you make those exciting and all-important first sales.

But then the serious business is filling this program month on month. You don’t have to enrol every single month if you don’t want to, but most people do want sales every month, right? So that’s why I focus on monthly enrolments. That kind of cash flow – consistent monthly cash flow – does not happen by accident. It absolutely does not happen by accident, and that’s why I want you to design a promotion and sales cycle.

They’re going to look very similar because they’re all going to contain the same elements over a similar time period, but the specifics of the subject matter, and how long you require to do something, and what kind of event you decide to run, are going to be unique to your business and what works for you, what works for your energy, what you like to do, what you want to do, and what your current level of resource is like. You get to set the pace.

I’ve used the example of a six weekly sales cycle. That’s what I aim for in my business. It works for me. Some people teach to do it every month. To me that feels a little bit, a little bit frantic and you may even decide that you want to stretch it out to an eight week sales cycle.

The important thing is, is that you get back on the cycle every time you fall off. It’s by going through it over and over and over again that you develop a standard process, a procedure that you can repeat whenever you want to sign new clients. Some of you have already launched enough times or run enough live events that you have assets created now. You have landing pages that you can copy and repurpose. You have emails that you can copy and update and adapt. So every time you do it, the process gets a little slicker, right? It gets a little bit more rehearsed. It gets a little bit elevated every single time you do it. The standard process, a procedure that you can repeat whenever you want to sign new clients.

Another key, key critical part in this process is the automations. They’re not going to do all of the work for you. That’s not their purpose. Especially at the beginning, like when you’ve just set them up, are not going to bring you the number of clients you want. Not when you have a tiny ad spend and not when they are still like pre-optimization, right? They’re not going to convert at high numbers for you. Ultimately, that’s the goal – but at this stage, it’s an added bonus if they convert into sales. Yes, we would love to sign a few clients from those automations but the more important job that they’re doing is growing your audience, and also warming up the people as they join.

So that each time you run this six-week cycle – if your automations are set up – you will have more people in your audience than you did at the beginning of the previous six-week cycle, and they will be pre-warmed. They will already have some understanding of your brand, your methodology, your offer. All of that has been handled by the automation.

This is how your cycle helps you break the feast and famine roller coaster which is a big part of why we’re doing this, right? That’s one of the big benefits of having a profitable, always open group offer is to break the terrifying and exhilarating highs and lows of sales and revenue which really scupper a lot of very small businesses. The thing that really stitches up a small business’s lack of cash flow.

The biggest success indicator in this whole system is lead flow. If you can nail lead flow, which is good fit clients joining your audience, you massively stack the odds in your favour. It’s one of the hardest things to master and it is one of the most important. This makes and breaks businesses, whether you know how to consistently generate leads. How to get people to raise their hands and say, yes I’m interested in this work.

So why do we need a six week weekly cycle? Why can’t we just rely on the automations to do it? Evergreen versus cohort group programs each have their pros and cons, and on the downside for Evergreen is that it’s really tempting to think that you have to be promoting the same thing constantly all the time and that is really difficult to do. It’s really hard work to be in constant lead generation mode. It’s really hard work to be in constant sales mode. Launches are very very draining, yes, but at least they are time constrained!

If you need to promote constantly to fill your group, that does not sound like a good time in business to me. Selling all the time just doesn’t feel great. We need variety and we need to change the pace, otherwise we lose steam, we get this feeling of hitting your head against a brick wall, screaming into the void, and ultimately your audience gets bored of the same message and start to ignore it. But! We do still need leads every month. We do still need sales every month, so what a conundrum we are in.

Because we need those sales every month, ‘not promoting at all’ is not an option either. We need to find a middle ground. That’s what this six-week cycle is designed to do: take the best bits, the most important bits of the launch process, and combine it with the most efficient, effective pieces of evergreen marketing as well.

When we get this right it means we have inbound leads – people reaching out – from automations and your content strategy, and you have a repeatable, reliable, system for deepening your relationship with your audience, which will be growing and changing every time you repeat the six-week cycle.

The first part of the cycle, which we’re not getting deep into today, is the automations. And what do I mean by that? I mean, “what happens when somebody joins your list.” That could be from the Thank You page, the email welcome sequence, nurture emails. It’s the invitation to join your Facebook group and what happens there. And this will be largely hands-free once it is set up. It’s a crucial part of the process, but it’s not something that you need to attend to every six-week cycle, once it’s set up.

The automated piece is really, really important. It does a lot of the heavy lifting for you in terms of selling to people who are ready to buy. So if you have a validated offer, if you have an offer that people have bought, but you haven’t got the automations set up yet, let’s talk about that. It’s definitely something to look at. It will serve you really, really well over the long term.

Don’t get me wrong, it is a hefty, chunky piece of work. It’s kind of daunting to undertake. It’s not something that you can just knock out in a day or even a week. But if you have that piece working really well, and it’s all converting, and you’re running ads at the top, you can actually skip the six-weekly sales ritual because you have so many calls booked, client signed just from the automated marketing.

Even once you do have all those automations in place, you probably are still going to keep doing all of the other pieces of this ritual, at least for a while. Then you have a process that you can run anytime you want to see what you can do to boost your sales figures for any particular given month.

The next piece of the six-weekly cycle is, things that you do daily and weekly, which I’m not going to go into a lot of detail on. But this is the part that most people are kind of on top of. So it’s like the social media content semi-consistently, you know a few times a week. It’s your nurture strategy. It’s your hand raiser posts. It’s the DM conversations that you’re having, the sales conversations that you’re having, the market research conversations that you’re having, its deepening connections and relationships. It’s networking.

And then the third piece of the ecosystem, is really what we’re here to talk about today which is the monthly or six-weekly cycle. Now let me see if I can give you a link. If I’ll drop the link in the group. It’s just a blank calendar, which you can update the date in the first cell of the first row. It’s the spreadsheet, all of the rest will automatically adjust. So what you will be left with is a blank year to view calendar with one square for every week of the year.

Okay, so the first thing to do will be to go through add to the calendar in any commitments you know you have. Like if you’re traveling, or you decided that you don’t work in August when the kids are off school, Christmas and Thanksgiving, just block off those weeks where you’re not available for work. And then go through your calendar and in every six-week block, we’re going to have a sales period and a live event.

The biggest mistake that I see people fall into – I have fallen into it many, many times – is setting up all of the rest of these pieces, setting up the automations, setting up the daily and weekly content strategy, but forgetting to actually promote. Because we have pushed back against the idea of promoting all the all the time what we end up doing is promoting it maybe one day a week, or two or three days a week but mixed in with a whole lot of memes and other kind of unfocused content, so in effect we’re just not promoting it at all, and then wondering why we don’t have sales.

So out of your six week block, two weeks are going to be dedicated to actually selling an offer. Not engagement, not lead generation, not connection, actually selling. For me that usually looks like a week of selling in the DMs, and then a week where I’m all over my socials. Sometimes they take a bit longer; this is your calendar, you can change the dates, you can change the amount of time you give to the different elements, but I want you to be sure that you are actually promoting your thing. That you are asking for the sale. That you are selling your shit for at least 10 to 14 days out of every six weeks.

There are lots of resources in the teaching library about what that looks like. For most of you, it will be a similar strategy to mine, which is a big focus on lead generation and getting people into DM conversations, sharing a Google document with people who raise their hands. But if you are unsure about any of what needs to be a part of your two-week promotion cycle every six weeks, we can talk about that on our calls, and there are lots and lots of trainings that I can direct you to.

Now you’ve got a six-week cycle, you’ve taken out two weeks which are going to be your promotion, enrolment, signing clients, asking for the sale period; and the other thing I want to appear in that six-week block is some kind of live event. Could be an hour-long class, a half-day workshop, a three-day challenge, a five-day challenge, a Facebook group, a Zoom call, small group Voxer coaching—there are so many options. It’s one of the best bits of launching, being in relationship with your audience, and sharing energy before sales and conversions. And the automations that you’ve got set up are just providing the foundation for this. They have pre-warmed your audience.

If you’re doing live events without having lead flow and automation – you don’t need that kind of pressure on every live event to convert. That’s why we have the automations in place: to support, and underpin, and add fire to everything else that we do.

What is the subject for the live events? You’re not going to lose in business by running the same event over and over again. You’ll just get better at it. And you’ll be amazed at how many people in your audience actually do want to attend the same workshop twice.

Equally, if you get inspired to teach something else, you can switch it up! You still have the benefit of all the marketing assets that you created for previous events, and you’ve saved yourself a great deal of time in being able to update and repurpose. Obviously, the quickest and easiest thing to do is to do the exact same thing again, but it’s still easier to update than to be building it from scratch.

The first time you do these things, whether it’s building a registration page, or an email automation, or running a live event, or promoting an offer, the first time you do it is always the most difficult and every subsequent time it gets a little easier, a little bit quicker, and and it gets better. Because you’re reviewing, updating, and refining it, in line with your deepened understanding of your business, yourself, the soul of your business, your audience, the market research that you’ve done, what’s happening in your industry – it just gets better by doing over and over again.

We’re very familiar with the concept of allowing ourselves to be a beginner. We also need to allow ourselves to become an expert.

Now, out of six weeks, you have two blocked out as promotion. One week is labeled as the week in which your live event is going to take place. And obviously, you’re also going to need to promote that live event, so the week before the live event is going to be promotion, you will sell it just like you would sell a paid offer. You will sell it in your DMs, and you will sell it on your social media.

So now, out of six weeks, four are taken up. There’s two weeks promoting and delivering a free offer, your live event, and two weeks promoting and signing clients to your core, profitable, evergreen offer; and there’s two weeks left over. Obviously, there’s some preparation to do ahead of both of the promotional weeks, and sometimes there’s going to be some overlap, so you will be preparing content for one thing while you’re promoting another, and that I find is why having this visual cue is really useful.

Also, in those two “clear” weeks, we know they’re going to get filled right, like client delivery is happening alongside our marketing activity – obviously we’re not doing one or the other – so having those two clear weeks means you can catch up if you’ve got behind, there is some wiggle room with dates, sometimes we just need to rest and lean out a little bit from being in the energy of promotion and marketing.

So just imagine, tell me, what do you think would happen to your business if over the next 12 months you ran eight live events and did eight enrolment periods? Even if you shoot for that and end up doing six, or even five… however many you do, you’re going end up having a really big year in your business, in terms of developing marketing assets, in terms of learning, growing your audience, interacting with your audience, the number of leads you have in your business, and ultimately of course in the number of sales you make.

It sounds like a lot, I know. The first six weeks are the hardest. After that, you have the bones created, so you’re just adding to, refining, optimizing, getting better at it.

So, I just want to quickly tell you the three places that people get stuck—it might be four, I’m not sure. I think I’ve touched on most of these.

One place where people get stuck is they’re just doing the weekly actions, just posting content and wondering why they’re not getting clients. They might even be posting promotional content and still not getting clients. They’re ignoring audience growth and the whole automated nurture piece. So, they are missing the opportunity to sell to people and engage them when they are most interested, which is right after joining your audience.

Not investing – energy, time, or money – in top of funnel. To get to a six-figure business is rarely going to come purely from organic marketing. And if it is, there’s going to be a consistent strategy for collaboration, for getting in front of other people’s audiences. It doesn’t necessarily mean Facebook ads, but it is likely to mean some kind of investment.

For example, I know that there are now pay-to-advertise Facebook groups. It might be contracting somebody to seek podcast appearances for you, strategically with an eye to audience growth. It could be paying somebody to do your PR for you. There are options, but they all require investment. And honestly, slow organic growth is a great deal of hard work for not a lot of gain.

We talked about the pitfall of not actually doing the promotion. Like, you’d think it would go without saying, but we can get so close to our business, and so focused on doing an individual piece, like setting up one piece of the automation, that we can just let weeks go by without actually doing any concerted promotion, which is obviously going to show up in your bottom line.

And then, I just think it’s a real missed opportunity when I see people who are not doing live events. That is the part of launching, of live launching, that is really fun and that really works. It creates buzz, live energy. And whether we’re talking about a live event or talking about a promotional period, there’s a real benefit to giving it a constrained time period and a narrow focus for a short period of time, so rather than seeding the idea of a live event, or rather than having a kind of diluted promotional period for your paid offer, to have short periods of intense focus.

Everything that we’re doing here is about optimized marketing, so really just paying attention to the pieces that actually move the needle in your business, which are not beautiful sales pages, gorgeous graphics, lovely websites, fancy funnels – when you’re a sole entrepreneur without the benefit of a team or a large marketing budget, we have to just focus on the pieces that are most strategic, the pieces that deliver the greatest profit per hour of your time, essentially – that’s what we’re talking about.

Video thumbnail for Quick & Dirty Marketing - Charming DM Conversation

Quick & Dirty - DM Lead Nurture

Anna Bellissima

If you’re not making enough sales, 98% it’s because you’re not in conversation with enough prospective clients.

Any fears you entertain – “what will they think of me?!” – about using DMs as part of your nurture and sales strategy, are blocking you from success.

The obstacle IS the way.

This episode of Quick & Dirty Marketing teaches the practicalities of sweet, sincere and energetically clean/clear DM conversations that you can start using straight away.

AND! Every conversation you have is a source of insight into what ‘the market’ wants and needs, and you can use everything you learn to position your offer to speak directly to the people who want it most.

Prefer to read the transcript? Scroll down… ⬇️

Next, book a Marketing Alchemy call and I’ll show you how to implement The Demand Shift for consistent client flow.

Schedule your call with Anna ❤️

- Transcript -

There’s a lot of baggage that comes with the topic of DM conversations, right? It’s one of those polarizing subjects that people love to post about on our social media feeds. So, if we’re thinking about using a DM strategy, we have a bias towards noticing people talking about that type of content themselves. And that’s when we run into comments like, “Oh, I can’t bear it when people jump in my DMs and pitch me.” “It’s so spammy, and I can’t believe that even works.”

We hear a lot of judgment about DMs, which essentially boils down to us worrying about what other people think of a specific strategy.

If we’re feeling hung up on, “Can I do it? Is it awkward?” a big part of that is usually our concern about how it will be received by other people. So if that’s you, here’s why we’re not buying into that belief that DM conversations are gross, sleazy, spammy, salesy, manipulative, disrespectful, invasive, or any of the other adjectives you may hear being leveled against the whole strategy of DM outreach:

The first point is that those who are complaining about complete strangers or brand new connections leaping into the DMs to immediately pitch them are talking about cold DMing, cold pitching. Yes, you’ve experienced it; a brand new connection or somebody you’re not even connected to yet will like a bunch of your posts, send a friend request, and immediately, at least with me, it’s always appointment setters. They say, “So we can get you 30 sales calls every week.” And I’m like, “God, no, please. That’s the last thing I want. I would hate to have 30 sales calls a week.” No, that’s not the kind of DMing we are talking about. And I can guarantee that if you are concerned, if you’re the kind of person who wants to be ethical, respectful, polite, there’s no chance that you’re going to veer into the manipulative, sleazy, spammy, salesy kind of territory?

This isn’t about cold DMing. This is about initiating conversation with people in your audience instead of waiting for other people to go first. It’s about being proactive in creating opportunities.

Now, ultimately, yes, attraction marketing is what we are all about learning. That’s why we’re in the business of refining our messaging and positioning. Inbound leads—getting people messaging us to talk about working together—is the grail we are seeking. And we know that at least in the early stages, at least now, while we’re figuring all that messaging out and putting the evergreen marketing systems in place and so on, at least for now, there is going to be a shortfall between the number of inbound leads you’re receiving and the impact and number of clients and money you want to make. And those are opportunities. It’s on us as business owners to find and create those opportunities.

Posting on social media alone is not enough; that’s not a marketing strategy. Posting on social media and emailing is not enough. Consistent content isn’t enough to make sales. Creating opportunities and connections and networking Creating connections, creating opportunities with other people, whether that’s as clients or collaborators or partnerships, sharing one another’s audiences, we’re creating opportunities through networking, through this social networking. So, there is a class which I will link to on three missions and a side quest, which talks more about this, just like the kind of the highest level archetypal almost functions of marketing. The first one being talk to more people, creating connections with more people.

The other hesitation that I see comes out all the time, and the main one that we’re going to focus on, because the first one is just like stop caring what other people think about you so much. But the one we’re going to shift today is what happens when people follow my social media and lead gen strategy, they’re creating leads through their social media content, and then they open these conversations, they get these new leads on their CRM, but almost immediately retreat, saying, “I don’t know what to say next. I don’t know how to make people feel comfortable. It feels so awful and so cringe. Should I say this? Should I say that? When do I pitch my offer? I feel so frozen about this.” So if this is you, let’s breathe together because I want to remind you that you absolutely do know how to have conversations that make people feel at ease, even in DMs. You do it, I dare say, all the time. You know how to ask things of people in a natural way, and the only reason that it’s eluding you right at this point is because it’s unfamiliar. It’s a new marketing task that you aren’t an expert at yet, so it’s unfamiliar. There’s that discomfort of being a beginner and because the stakes feel high. “I am not an expert at this and I need to make sales. This is it. I have a lead. I have a new person in my DMs and I need to convert them. I need to make this number of sales per month. It’s high stakes.” And that energy is a bit of a conversation killer.

I love the instinct. I love the instinct to move the conversation on and that’s what I’m talking about today and that’s how we’re using the DM strategy in general, is to move the conversation, the journey, on rather than waiting for it to happen by chance. We’re taking control of the customer journey. I am going to create some templates and worksheets linked to this video to lay out some of the messenger conversations, lay them out for you. I’m going to talk about a few different conversations that are really useful to have scripted so that you don’t need to put a great deal of thought or emotional energy into creating each one as it arises again and again. But like everything else in marketing, this is something that becomes easier and more fluent and fluid and natural and that you refine as you, you know, by doing it over time. We are doing this work with the intention that it becomes very normal and very natural for you to be having lots and lots of conversations with people who are interested in your work. It’s something that happens all the time every day. There are people messaging you and you are messaging people, and there’s just lots and lots of chatter behind the scenes about your work and about the ways people can work with you. And we’re going to create that buzz through action, intention, and attention because we know just like everything else, if this is what we give our focus to and we track our results with and we expect to work, if we give it our love and our time, the more it will grow and flourish. And we’re doing this because I guarantee, I guarantee that the more conversations any business is having with potential clients, the more sales they are making. Two identical businesses selling the same offer, if one is prioritizing conversations and connection, they’re the business that’s making more sales. It is all about connection, relationships, human networks. And this is really where small businesses like ours have the advantage, where the business owner still has the time and capacity because of the relatively small numbers involved to genuinely create those personal connections. The owner has time. The owner has the additional motivation that all of these conversations are whether they result in sales and money in the bank or not. They are all absolute gold of market research and learning about what your people are dealing with, what their challenges are, what their hopes and dreams are. It is all deepening relationships with people within your audience. And we’re going to do it in a way that also moves forward the people who are ready to buy now. They may only be 2% of your audience, but we definitely want to move those people on to make it possible for them to buy now. So when we’re talking about DM conversations, the first thing we need to do is stop thinking about pitching and sales for a moment. It is exciting to have new people on your CRM, new people joining your DM conversations. But I don’t want for your first instinct to be sell.

So there are, as I just mentioned, a very rare breed, 2% of people who may come into your DMs and say, “I’ve binge-watched all your stuff. I’m ready to work with you right now. Take my money.” And even when those people do come in, just think for a moment how you respond. The CEO, you, respond to somebody coming in and saying, “Take my money. I want us to work together.” It seems to me that most likely you would still have some initial questions for this person. If somebody comes into your DM saying, “I want to work together,” you are going to have some questions for them. How did you find me? Are we a fit? What are you hoping to get from working together? What are your priorities? Even somebody who’s ready to give you their money, you’re going to perform a kind of triage process with them so that you can make sure that your process exactly fits their needs or that you can, or that you’re going to be able to adjust your process if it’s a more bespoke thing. The point being, when you first meet somebody, you don’t know enough about their business yet to pitch them. So that’s the first mission, is to ask those clarifying questions, to triage, to diagnose what they’re going through and what kind of support they need. What are they looking for? How are they going to know when they found it? And what have they tried already? Now, the kind of questions you ask are going to depend very much on your niche and what your methodology is and how you help people to transform. But if you ask enough questions, there’s a sweet spot here. We want to avoid the feeling of an inquisition, but allowing for the natural flow of conversation unfolding over days, sometimes, weeks, sometimes. We want to keep it as short as possible, but you know, these things take time. If you ask enough questions, when it does become time to pitch, you will know exactly what this person needs and whether you are equipped and qualified to help them. So ask as many questions as you need to ask until you feel super confident that your methodology will help them. And then you feel really excited to tell them about whichever offer you’ve diagnosed is going to be the perfect fit for them. This is, it’s liberating, it’s exciting, it’s encouraging, it’s confidence-boosting to ask questions until it is so super clear that your offer is exactly what they need to the point that all you need to do is just lay out what it is that you’re going to cover with them and how it relates to everything that you’ve just been talking about. And you don’t need a script for this. There is no magic code for this. The only challenging part really is allowing it to unfold and not just kind of latching on to like, this is exciting, this is a lead, I’m going to hyper-fixate on this until they convert, okay? So this is, we have to give ourselves grace. If you are not already in the habit of DMing people in your audience every day, this, it feels very unfamiliar and this can be a real stunt on what feels like a natural conversation flow. But you do know how to make people feel appreciated. You do know what makes people feel good and seen. Slow down, breathe, take a moment to just like scan over the conversation you’ve previously had before you answered and look at the DM conversations you have had with business owners who have made you feel good. So I get messages from people who I have DM’d with saying, how is it that you can promote a live event or freebie and make me feel so delighted to be invited? And that’s not a secret or a copywriting secret or any particular like code or template. It’s just about slowing down a little bit, enough to look back at the conversation and also to be willing to move the conversation ahead, to be bold enough to lead somebody unapologetically toward the sale and also having a system for making sure that the conversations don’t die on me. This is the CRM that we’ve talked about in the program a number of times. I’ll give you a link to it. If you’re not tracking your leads in your CRM, that is where you’re leaving behind all the money. But using this system, you can have dozens, maybe even hundreds of conversations going on and don’t start freaking out about time management. This isn’t a problem that you need to worry about solving if your CRM is still 12 people. But suffice to say that by the time your CRM is unwieldy, your strategy will have evolved. So it’s not something that you even need to worry about. So you can be having lots and lots of conversations at the same time and yet still you are only pitching things that help people. You are only pitching things in a really transparent and non-manipulative way so that you can always feel good about the conversations that you’re having and the impact that you’re having through giving clarity and giving value even before people sign as clients. Now as I’m saying that, I have a word ringing in my head, boundaries, boundaries, boundaries. How do you stop giving, giving, giving and move people to sales? So I’m going to come back and talk about that. Make sure you’ve watched the class about setting up and keeping your CRM live. It is really, really important that you are tracking what happens there.

Why are we focusing on DMs? As I’ve just mentioned, you can have lots of them at the same time. I can probably update 20 or 30 DM conversations in an hour. I could have one or two sales calls in that same hour. The more people you are talking to, because you can talk to so many more people, the more insight, market insight you are getting into what your audience is telling you about what they are dealing with. Ultimately, you are networking more effectively, creating more opportunities. A list of people who you can personally invite to a live event, for example. It’s creating opportunities to circle back to the beginning, not waiting for other people to go first. When somebody joins your network, we’re giving them multiple opportunities to learn more about you and about your work. A really important piece of that is giving them the opportunity to connect with you personally. So the first and most simple message I want you to get used to sending out to everybody, everyone who accepts a friend request, everybody who sends, everybody who accepts a simple, “Hello, it’s great to be connected,” smiley face emoji. That’s it. If you get a response, fantastic. You are in conversation and you can put them on your CRM. It’s weird and cringe to message people like that emphatically. So what? So what if you get a couple of messages back from people saying, “Hmm, why do you want to connect? Why did you want to join my circle?” If the worst thing you do today is cause a split second of mild annoyance to somebody with a stick up their ass, you are doing incredibly well. Seriously, don’t give it a second thought. Other people’s opinions about you sending a friendly DM when you connect as friends are actually irrelevant. And we are not here to be about being cool. Okay. We have bigger concerns. We have bigger ambitions than avoiding upsetting anyone. And that includes being in charge of the journey that people take when they join our world. Okay. So when people find you and they’re excited and ready to buy, we’re not going to leave that to chance. So in the templates that I’m going to share with you, going with this video, I’m giving you a few different possible message conversations that I really strongly suggest you integrate into your daily marketing activities. If you’re ever, I spoke with a client today about what business tasks would you prioritize if you could only work five hours a day, or if you could only work four days a week, what tasks would you prioritize? And following up and maintaining and adding to these conversations has got to be up there. There’s just about nothing that’s more valuable of a use of your time than paying attention to these conversations. These are going to get you higher conversions than your email list, higher conversions than posting on your social media channel, higher conversions than a live event or webinar. This is literally your sales pipeline. And if your focus is to add to this number of ongoing conversations every week, there will always be money on the table and clients available for whatever you choose to promote. So the very first DM I would like you to get used to sending to everyone, new friend or connection to set the tone, let them know that by joining your world, you are going to be contacting them by DM. That’s how you roll. You roll that way because it’s easier to make sales that way than any other way. Okay. So for example, I had a client who made zero sales in the first three, four days of her launch with emails and sales page, big fat zero. We started a DM campaign and she closed 10K in the week before Christmas. And that was all through DM conversations. Yes, people were going to read her sales page, but they weren’t buying off her sales page. They were buying from the conversations last September. Another client sold seven spots on a 2K retreat, tiny audience, tiny email lists, and didn’t once post about it, not even one single time on social media. Just this was all done through warm DMs. So lead generation social media content, never actually promoting the retreat or the offer itself. And then following up through DM conversations, which are all mapped out for you. It doesn’t need to be complicated.

So conversation one, new connections. Conversation two, if you have a Facebook group, when people join your group, likewise, you can send them a message. You can offer them a freebie. Here’s an idea. So offer them a freebie, but instead of directing them to your email list, ask if you can message them with the freebie. Of course, you’re going to also message people who say no to the freebie. But what I’m pointing to you is to prioritize these conversations over emails. A lot of people get will run a lead generation process like this was. They’ll say, raise your hand if I can send you the PDF and the person raises their hand. And then instead of just sending them the PDF, we’ll then send them a link to a signup page. So that’s adding another step to the process for those people. Your conversions will go down. And it’s just cleaner and more like, I need to sneeze. But talking about the natural flow of conversation, if you say to somebody, hey, can I give you an invite to a party? To just give them the invite rather than to send them off to a page where they have to register and join an email list and get the thing. What I’m pointing to you towards is prioritizing the conversation. It is worth more to your business than an email address is. There will be ample opportunities down the line to get the email addresses from everybody who is in your CRM. But given the choice between keeping the interaction in your conversation or sending somebody away and ask them to do something else, every time you add a step to the process, you’re going to lose people. Your conversions are going to go down. So just keep it prioritize the conversations. Don’t worry about getting emails from everybody. That’s not the vibe. Serve in the DMs.

So let’s talk about another kind of DM conversation. I’m going to give you templates for these content-driven conversations, similar to the Lead Magnet funnel we were just talking about there. There’s a class on lead generation. I can send you the link. I’ll add the link when I edit this video. The last 20 minutes or so is all about social media lead generation specifically, which often includes a process for people to raise their hand for a freebie or details of a particular class or workshop or program. And obviously you’re going to be following up with those people. As I just said, we’re going to just send them the details directly. No requirement to sign up for anything. That cuts your work down too, because you don’t need to create the sign up page. You don’t need to create the email automation. You just drop them the PDF link right there in the DMs. So those conversations, people who raise their hand to ask for a particular lead magnet or raise their hand to ask for details about a specific offer, these are the people who we are thinking about moving towards a sales conversation. This has gone beyond “hi, it’s nice to meet you.” And we’ve gone through some clarifying questions.

We’re recognizing here a bit more of an opportunity to move into a sales conversation because they are already saying yes to your work in this capacity. So it’s actually very natural to follow up with them to move the conversation on. You will say, “hey, I’m messaging because you said you would like to see my freebie. Here it is.” And then we might offer them something else as well. “I also have a recorded class on that topic and you would be interested to see?” And then there will be a follow-up to invite people to talk more directly with you. “Would you like to know how I can support you with this work?” And it can stay in DMs. It doesn’t even need to move to Zoom for a sales conversation.

The next kind of conversation I want to talk about is a direct pitch. If you are validating an offer and you have a CRM, so you have conversations already underway with people, maybe you spoke to them in the last kind of week or month. If you have something new that you are validating, it is okay to ask people if you can pitch them your idea.

You may have a high ticket offer and two, three, five people in mind who you think it would be perfect for. It is okay to go into people’s DMs and say, for example, “Hi, we have had some conversations related to this thing in the past.” So I was thinking you might be interested in some details I’ve put together for a program that is going to allow you to XYZ. I would love if you would look it over, please may I send you the document?” You are allowed to do that. That is not cold pitching. That is thoughtful outreach. It’s very different from turning up uninvited, unannounced, a complete stranger in somebody’s messenger box who just sent you a friend request.

You don’t have to act awkward or hide the fact that you have an offer that you want to sell. You don’t have to pretend like you’re not in business. You don’t have to pretend that all your leads are inbound only. This is your job as a business owner to network and ask for the sale. Sometimes direct pitching is appropriate. Marketing and sales is not something that we need to shy away from and pretend that we don’t need to do. DM conversations are a key part of your outreach strategy. Every business needs an outreach strategy. Every growing business has an outreach strategy. I recommend DMing because it is so accessible. It is so efficient. It is so efficient in having so many people in one place that you can talk to kind of at scale.

A couple of things I need to add into here. One is: who this strategy is not good for. You can probably feel a part of you inside thinking this sounds like an awful lot of time and effort. And yes, it is. It takes a great deal of time and effort to turn leads into clients, which is part of the reason for the emphasis on having a highly profitable offer. If an hour of my time is worth, for example, $100 and if it takes, I don’t know what the number is, but let’s say for the sake of argument, if it takes me one full working day to convert on average one lead into a client, I don’t think it does. I think it’s far less than that, but let’s say it does, then each client would need to pay me at least double my daily rate in order for this to be profitable for me. So if I’m spending a day converting a lead into a client, if I’m spending a day to create every client and they’re only paying me $50, I’m going to go bust. They’re not paying me enough to keep going. So it needs to be a profitable offer. This is not a strategy that works for low ticket. You can sell low ticket if your plan is to upsell them to high ticket, but in that case, the math is different. You’re basing your profitability on an average customer value rather than on the low ticket item alone. So don’t use this if you don’t have a profitable offer, which makes you feel like you can afford to put time and energy into learning about your audience and pitching them a profitable offer. The other thing that I missed out and what was the alarm going off in my head? It was about boundaries.

Okay. So I’ve heard it described to me like this. If somebody raises their hand and would like to receive your PDF or your training or watch the replay of your masterclass or whatever it is, ask them some questions for context. This is going to be in the conversation template that I give you, but ask them some questions about what they’re going through and then save, serve them as if they were a client. Where that stops is if they start to behave as if they were a client. The key piece that I want you to remember is that you are leading the conversation and you are also training your audience on how to treat you on how to interact with you. So if that means shutting down a conversation, which is in danger of turning into free advice, and pitching a paid offer instead, that is exactly what you’ll do.

As with everything else here, there’s no code to make sure you never slip into that territory of over-serving, over-giving. It’s a very easy trap for us to fall into, especially if we were kind of brought up to please everybody and cause nobody any offense ever. So, and like so many boundaries, they kind of, we put them in place and enforce them when they’re tested. So it can be a kind of like painful, oh, I need a boundary here and all that boundary there, and oh, I need to tighten this up as time goes on. We’re not going to get it right at the very beginning. It’s not a reason to begin.

Quick & Dirty Marketing - Ask the Oracle: Market Insight

Quick & Dirty - Market Research for Small Businesses

Anna Bellissima

Simple, straightforward market research methods for deep audience insight and messaging that attracts buyers – the Quick & Dirty!

Prefer to read the transcript? Scroll down… ⬇️

Next, book a Marketing Alchemy call and I’ll show you how to implement The Demand Shift for consistent client flow.

Schedule your call with Anna ❤️

- Transcript -

Hi, kittens. Thank you for joining me. We’re here today to talk about the unglamorous but extremely important topic of market research and why. Why is market research important?

Because having an understanding of how to extract learnings from the market, the market you’re operating in, is really a magic ingredient that’s going to help you to avoid making a lot of mistakes in your messaging, in your offers, in your promotions, and it is going to help you assess at every step of your business growth what is working, in other words, what is resonating with your audience.

Now, ultimately, of course, we do have the cold hard data of sales figures to guide our actions, but it’s not always easy to tell what is making the difference between messaging that converts and messaging that doesn’t. So having a research process will help to guide and shape everything that goes into turning a stranger into a client as quickly and as easily as possible. And that’s always the mission, right? To turn strangers into clients as efficiently as we can.

And so it stands to reason, it makes logical sense, that the more we know and understand about the people who make up our audience – the audience that we have right now, not the audience that we wish we had or the audience that we’re building, but the audience that we have right now – the more we know and understand about the people whose attention we have, the more informed our strategic and creative decisions can be, right? That makes sense.

So I’m going to give you a few examples of how you could start using market research today. And if you’re not already booking lots of client calls and sales calls, this is a really good use of your time. Use your time to go into market research, because what you learn is going to help your messaging, it’s going to help your understanding of your audience, and it’s going to help you, therefore, make a really good guess at what they’re going to respond to.

And before I tell you, give you these examples, I do have to caveat this with the truism. People don’t always take the actions that they say that they would take in a research setting. So we do always have to take the findings with a pinch of salt. However, it’s still the best and most useful method that we have for trying to predict what people are going to do, at least until we’ve built up a large kind of bank of data and evidence of our own to help us predict that.

Again, just to recap why we’re doing this. If you don’t know what your audience wants or what they respond to, you’re going to find it hard to sell to them. And if you’re going to invest a lot of time, a lot of money, a lot of energy or resources into something. So for example, you’re creating a new offer or launching a new lead magnet funnel, or you are running ads, you can reduce the risk, all business activities carry risk, but you can reduce the risk so that you go in feeling as confident as you can that your assumptions, your conjectures are as close to correct as you can be. Of course, there are going to be nasty surprises. There are always nasty surprises, but nevertheless, we move. And although market research is not infallible, far from it, it is, as I say, it is still the best tool that we’ve got.

So let’s talk about some ways you can do some market research. So the first I’m going to mention is competitor analysis. This is researching the market that you are operating in. Before you do this, make sure you have your big girl underwear on your CEO hat. This can be triggering. It can be difficult to look at other businesses, other businesses, which are obviously showing their highlight reels, showing the best of themselves. It can be difficult to look at other people in your niche and analyze what they are doing. But we need to get into the habit of looking at social media, researching competitors, researching the market with the CEO mindset. So look at what other people in your niche are selling, what language they’re using. If they are selling a particular outcome, you can too. If they are over a long period of time, have a kind of core offer that they promote month after month, year after year, you can feel fairly confident that it is selling and you can sell that same outcome too. What outcome are they promising? What language are they using? If they are selling a specific outcome, there is a desire in the markets for that outcome. And so your challenge is to think, what would I do differently? How could I do it better? Again, the trick is not to get into comparison mode, not to start comparing your year two or three to their year 10, right? Act like a CEO, business head on, business actions, business decisions.

This is a great one for competitor analysis. Record a voice note on your phone. They really are listening to you. Record a voice note as if you were your own ideal client saying something like, oh, I don’t know, saying something like, “I am so done. I’m doing like an old fashioned phone, do it like this. I am so done with hot flashes. I can’t handle these night sweats anymore. Brain fog is ruining my life. I really want a solution. I’m not willing to go to the pharmaceutical route just yet. Somebody must be able to help me.” Record that voice note. And I predict that within a few hours, targeted ads will start showing up in your social media feeds. So that is a great way to identify what your competitors are doing so that you can see how your solution fits in where the gap is that you can fill in your market.

Okay. So competitor analysis is one. While we’re on the subject of looking at your social media feed, social media listening is another method for your market research. Look at your social media feed, but look at it as a creator instead of a consumer. It’s a different mindset, but as you scroll through your feed, one, you’re going to see ads popping up, obviously, and every ad is a response to a need in the market. That’s one way of identifying the transformations that people are looking for, right? But also look in the groups you’re in, see what your friends and other people in your network and your audience are posting about. People leave clues everywhere about what they’re struggling with if you are open to see.

But if you are active on social media, you do have access to a large group of people to ask, right? You have your own social media network. Your following. You have your email list. You have your own Facebook group. Your own Facebook group. You have other people’s groups that you are active in. So you can use that population for broad research. Running a poll, using those stickers in your stories. Do you prefer this name or that? Are you interested in this class or workshop or that one? So like testing names of lead magnets, which would you be more drawn to? Which live event would you like to come to? I’m planning a series of workshops. Which one should I do first, A, B, or C?

The other thing you can do with large groups is set up a questionnaire. You will probably have to incentivize people to fill it out. But if you have something that people want, like a program that you could offer, you could offer to people which isn’t going to eat into your profit margins because it’s already created and it costs you nothing to deliver it.

Or again, like a raffle option for a reading or a class or a one-off session. Incentivizing people to fill in a questionnaire. I’ll give you my market research questionnaire that I used some time ago. I haven’t used it recently, but I think it will be still useful for you. You could even copy it and use it for your own market research. The benefit of that is that you can go into a bit more detail. It’s a little bit more refined and finessed than just kind of the blunt object of asking this or that. You can ask questions where people need to kind of write a few sentences to give you their response. And that’s an absolute goal because people are giving you their language and you can literally copy their language from the questionnaire into a document called audience language and use it in your sales and promotional copy.

So that’s a little bit about using larger groups like the whole market, your whole social media feed, your whole social media network to get insights into the market. But for a lot of us who don’t have huge audiences, it can sometimes be easier to get that insight on more of a one-to-one basis.

So here’s the technique I call the win-win call. Very simple. Here’s what you do. Here’s how the process goes. Number one, you post on your social media feed about something connected to your work. Somebody who engages on your post, they like it or heart react it or leave a comment. You send them a message and say, thank you so much for supporting my work for responding to this post. I really appreciate the engagement. I’m just getting started. And I was wondering if there’s any chance you would be happy to take just a 20-minute call with me. I literally have nothing to sell you, but I would love to find out what your biggest desires are, what are your biggest priorities, because it’s going to help me out so much. I’d be happy to buy you a coffee and you can literally buy somebody a coffee gift card, a coffee shop gift card in exchange for their time. And you might have to ask a few people a few different times, but then we’d look the call, jump on the call, and for 20 minutes, you listen. Ask about their desires, ask about their challenges, ask about their priorities and what blocks them, and then listen. At the end of the call, ask them, do you have any questions for me? Some people, not everybody, but some people will ask about what you do and the ways that you work with people. And then you just agree to keep in touch. You add them to your CRM and you keep in touch. They may or may not ever go on to become a paying client, but what you have got is some really deep insight into what your audience’s desires, challenges, priorities, blocks are. And although their answers won’t apply to everyone in your audience, they will apply to other people as well. Nobody is that completely unique, that they are the only person struggling with that particular challenge or priority. Okay? So that’s the win-win call.

Another way of getting market research from one particular individual is doing it in DM conversations. Obviously, you know I love a DM conversation. One way to do this, imagine we have posted some lead generation content. I have just finished editing a video on XYZ. Please raise your hand if I can send it to you, right? You are going to get the most value from those leads if you ask some questions in the DMs. Go and watch the class on DM conversations. But even without that, even without having watched that, you know instinctively that it can feel overbearing. It can feel even aggressive to just go straight to pitching, okay? But asking some questions ahead of time is just a way of easing into the relationship and it gives you some absolute gold in terms of the information that you get from those questions.

So questions might be like, how does this issue impact your life on a daily basis? What have you already tried? What keeps you from trying ABC? Those questions in your DMs, nobody is going to object to them if it’s just part of an easy flowing conversation. But it’s easy to overlook those answers when what they are is actually really valuable market research insights that are going to inform your marketing and your offer creation and your promotion and your messaging and everything. Just because you didn’t deliberately set out to do market research in a conversation doesn’t mean that you can’t take the insights or the information from that conversation and add it into your bank, your library of insights of what you know about your audience, okay?

So yes, I’m messaging because you said you were interested in this video, would it be okay to ask you a couple of questions? How is this going for you? What have you tried? And then when people reply to you, you need to respond as if they were a paying client. All of that is in the DM conversation class, but the information that your engaged leads give you here is absolute gold. And even if you don’t actually like note it down anywhere, you are going to start to spot patterns and themes in emerging from what you hear.

Okay, another DM conversation. Message somebody you know well. This is not for a cold DM. This is for somebody who you have already connected with. You have already had conversations potentially about working together, certainly had conversations about your work. You’re already in conversation with them. So if you have somebody in mind, you could just message them now and say, “Hey, do you have a couple of minutes? I would love to ask you a couple of research questions.” Assuming they say yes, I’m going to give you my example. My first question, the context for this, I wanted to put together a high ticket one-to-one offer. So I identified somebody in my audience who I knew would be pretty close to my ideal client for such an offer, messaged her and asked her, “As above, do you have a couple of minutes?” So I can ask you a couple of research questions. Super easy, no pressure to get back to me immediately. And the first question was this, “What do you really want from your business right now? What do you wake up wanting?” Okay, so that’s question one. Obviously, you can take out business and what do you really want from your relationships right now? What do you really want from your energy levels and health right now? What do you wake up wanting? Okay, and in this case, the answer was, “I want a spacious calendar and a full bank account.”

What a brilliant answer. So, so insightful, so concise, exactly what I needed. So my second question, why do you think it’s difficult to create? We’re asking your audience for their assessment of why it’s difficult to create. What you’re looking for is their insight on the problem or the challenge or the issue, not your diagnosis, not your assessment of why they are struggling, but what they believe is going on. Marketing and messaging is very much an exercise in shape-shifting and being able to embody what your ideal client is going through, what they’re thinking about, what they’re looking for, what they’re listening out for, so that you can be that thing, okay? So that’s the second question. Why is that difficult to create? Ask clarifying questions.

And in my example, the person in my audience said she was confused about pricing, she was confused about all her different offers. There was just a whole lot of confusion going on and not knowing what activities to prioritize. Okay, so we’ve already got some absolute wonderful insights here. And then the final question I asked was, and this is the real good one, if you were to design the perfect solution, this is my question, if you were to design the perfect solution for you, what kind of support would you include to get you to where you want to be?

So I’m actually getting my ideal client, although she’s not a client, we’re going to talk about that in a moment, but this person in my audience, I’m actually asking her to design the kind of support that she would want to meet her, to meet her needs, to get her to desires. She said, I would want somebody to have a holistic view of my entire business structure and me in it. And then I would, and that would help me to get down to the nitty gritty of building the various components. So I would want strategy and copywriting and coaching for when it all goes wrong. She told me I’m not interested in peer support or community or group offers because I get too distracted by the other voices and what they’re doing. Amazing. I literally asked her to design the perfect solution for her problems as she sees them.

Do you see how this is like such a potent set of questions to ask? If you have somebody in your audience who there’s a measure of goodwill between you, she’s not already a client, but she does closely match the kind of person that you would really love to work with. Okay. Incredible little exchange. The whole thing took about five minutes. I put it in some notes. The next morning it was a new offer. I posted about it five figures and literally sold a spot the very next day to a different person. The language from audience member one so closely matched the challenges of audience member two, but she just jumped in straight away. Okay. So a couple of DM conversations that you could try today.

Another method of market research, validating the idea. Most of you will know I never want you to create a course or program or offer or record or write a single piece of teaching curriculum until you have sold a spot. Validating an idea is a way to test the market and actually give you proof of concept or not before you invest any time, energy and resources into creating something. And that can be as simple as this. Ask your audience. I have an idea for something. I have an idea for a program that would, and then the transformation that you offer without having to do this thing that they don’t want to do. Is that something that you would be interested in? It can be as simple as that. I have an idea for XYZ. Is that something that you might be interested in? If you get a few people saying yes, go for it. Full steam ahead, start selling. And if you get absolute crickets, then maybe you need to change something about the, uh, the way that you’re presenting the idea before progressing. Okay. Can you see how that makes sense to test your idea in the market before actually moving ahead with it?

Now it is worth saying that if you have a very small audience and you haven’t been particularly nurturing and engaging your audience, so none of your posts are getting much engagement, you may need to ask more than once. But validating the idea with your audience before going ahead to build is a great way of researching your audience, your market in relation to the idea of the thing that you want to sell.

Before we wrap up, I have spoken to more than one person, coming on board as a client who tells me that they have done a lot of market research, but on close to the investigation, the people they are asking questions to are people who have already worked with them and come out the other side of the program. They are people who have already experienced the transformation. Now, it is of course valuable and very worthwhile speaking to those people for feedback. However, they are going to describe a different set of problems and challenges when they are on the other side of the transformation that you helped to facilitate, then they would have at the point at which they signed up with you, signed up to become a client, right? In other words, hindsight is 20/20. Even if I think I remember very, very well what I was experiencing before I joined your program, the chances are very, very low that I will describe it in the same way because I’m a different person than I was four weeks ago, six weeks ago, 90 days ago, how, however long the program is. So when you are doing market research for the purposes of selling something new or for the purposes of your marketing, please make sure that you’re speaking to people who have not, who are not your clients yet, right? Definitely speak to your clients at the end of the program. Get that feedback. That’s consumer research. It’s very valuable. It’s very important, but it is not the same. You’re not going to get the same answers as you would from people who you have not worked with yet, okay?

So let me summarize. We talked about competitor analysis and just having a look at what other people in your industry are doing. We talked about social media listening and strolling your feed as a creator rather than as a consumer. We talked about some easy ways that you can get insights from larger groups. So straightforward polls, stickers, asking questions, questionnaires, and incentivizing people to complete them. We talked about win-win call on one-to-one. That’s a really straightforward market research call where you just ask people pertinent questions and listen. We talked about the DM conversation with, I would describe them as hot leads, where you literally ask them to design the solution to the problem that they’re having. And we talked about the importance of validating your ideas in the market before you sell them. There’s a whole other class on validation, so go and watch that if you haven’t already. Scout implementing these methods today. Even small-scale market research can lead to significant changes in your messaging and significant improvements in your strategies and results. You can spot the gaps in the market. And what could you discover today that could transform your results tomorrow? Have a look at the workbook, ask questions on the group, and I will see you next time.

Anna in sparkly dress

Practical Magick: Planetary Magic explained - The Sun

If you’re a person who is shamelessly chasing success, embracing ambition, wealth, pride and power, then, needless to say, you’re going to have to get comfortable in the spotlight. Here’s how you can connect with none other than Helios, king  of the celestial realm. When he turns his light upon you, there are two options: shine, or burn.

My name is Anna Bellissima. I am an extremely powerful magician (as of course are you), and I want you to get everything you desire. If you follow my channel, I’ll introduce you to all the tools and concepts you need to make heaven on earth. Believe me, it can be done. But first, if you’re clever as a fox and twice as cunning, set the playback speed to 1.5 and buckle up.

We are here to get hot with the SUN. In the Greek tradition, he is pulled across the sky by Apollo, god of light. He is RA, the great creator and supreme life force. I’m going to tell you how you can harness this immense power - the literal creative source of all of life - to your own, personal benefit… but first I’m going to share with you exactly why you might wish to put yourself in the way of this absolute disco inferno. You’re familiar with the phrase… ‘if you can’t stand the heat’? This is the planetary kitchen. Some people prefer a quieter life, and that’s ok. However, if you’re ready to explode into success with the force of a thousand suns, then Helios is the nuclear option.

So, who is this magic for? It’s for you if you’re yearning for success with a public face, for leadership and the archetype of the Emperor. With great success often comes great wealth and great influence, and the Sun lends a bounteous generosity to the attainment of your goals. This is the energy of growth and action: vitality, individuality, and unashamed attention seeking. It’s the spell that comes over all of us when we feel the warmth of unconditionally loving attention - but which we learned to suppress because, as little people, what we got in return for our brilliance, was criticism or worse. But of course, with the sun, warmth also comes with illumination. Expect to have your shadows lit up, your fingers burned, and your blocks and self-sabotage to go up in flames.

The Sun has lessons for you and will deliver them with a directness that befits the white flame fireball that keeps us all alive. Your rituals, prayers and intentions with the Sun will send ripples into the field where reality is created, at the speed of light. The results will not arrive in the way you imagine, or the timescale you have planned for. The SUN is glorious, life giving. It causes growth and allows us to SEE the beauty all around us. But sometimes we all yearn for a cool, dark cave, with long, deep shadows.

Remember, you do not need to believe in magic in order to practice it effectively. Magic, as I am fond of saying, is a technology: perform a simple ritual with sincerity, then observe, with an earnest and open heart, the results. For a short general primer on planetary deities, I invite you to look up my earlier episode on working with Mercury. When you’re done watching, take a look in the description, I’ll leave a link for you. But very briefly, here’s what you need to know: planetary magic is a creative act of relationship-building made with intentional offerings, respect and gratitude, specific requests and reciprocity. Just as Jesus has his cross and his psalms, all the deities have a well established list of correspondences - food, drinks, herbs, crystals, days of the week, colours and so on. Think of these as a way to attract the attention of the deity whose assistance you’re seeking.

Mercury and Jupiter are the two planets most often recommended for business and career purposes,  but every one of the planets has extremely useful attributes to bring to your work: my own business is dedicated to Mercury, but I have personally found a great deal of my business only became possible through working with Helios. As you know, magic and shadow work won’t get your business anywhere unless you are also executing the steps to build and grow. That means making decisions like a ruthless future billionaire mogul, iterating your message, creating cut-through marketing… and all of these activities are generally extremely difficult if your confidence is low. Many of us have even had the experience of being incredibly confident, motivated and productive when working for a corporate employer in a corporate environment, but can’t quite create the same energy for our own business. It’s very understandable.

A dominant thought-form in the prevailing Western culture has it that personal confidence and self-promotion are ‘red flags’, unseemly, vulgar, desperate, unlikeable. If you’ve ever found your emotions activated by someone who is unapologetically self-aggrandising, you can be quite sure that, at some point as a little person, you learned that it is ‘good’ to be humble and quiet, and ‘bad’ to demand attention. And it is worth noting that the more white, male, heterosexual, neurotypical and non-disabled you are, the less you will have received this particular indoctrination. So many of us would benefit from a little help to shed this conditioning, in order to let the self-love we have been so carefully and diligently nurturing, to show on the outside. After all, it’s painful to keep trying to blend in, when you know you were born to stand out.

Helios is purpose, confidence, and ultimate leadership. It is a beautiful, adoring relationship with your own unique and wonderful SELF. It is charisma, and magnetising the attention you want and deserve. It is healing and well-being, and burning away the last vestiges of any fucks you used to give about other people’s opinions. I’m sure you’re beginning to understand how beneficial that could be to someone with grand ambitions, like you. Properly asked, Helios will grant you leadership, courage, charisma and beautiful alignment to your mission and vision. It will shine a light on any saboteurs you keep hidden in the shadows, and help you burn to ashes any blocks in your path.

I’m going to take you through a very simple ritual to connect you with the cosmic spotlight, but first let me remind you that the lessons on this channel will change your life. Your future self will thank you for subscribing, so that you never miss a thing. If you’re doing this at your altar, on a Sunday, gather a few offerings from the list of correspondences I’ve put in the description. But for right now, grab the nearest pen and paper and draw a symbol like this: a bullseye. Set the controls for the heart of the Sun.

Next, write a short petition - decide what you will ask for. Just a sentence will do. Please, show me the blocks I cannot see and burn them. Or, please turn the spotlight upon me and help me step into leadership. Or, support my wellbeing and confidence as I explore what success looks like for me. When our family business had all contracts cancelled at the start of the pandemic, with no savings or any other source of income, I very quickly had to gain the courage to effectively market my own new copywriting business. You see, I knew exactly what needed to be done - I had worked in marketing since I was a mere girl of 21. No, it wasn’t a lack of knowledge: it was a lack of courage. A lack of commitment. A lack of faith. These were the foundations that allowed me to take the actions that building a business requires. Experts and mentors encouraged me to run free events, start conversations, make offers and sell my services. But until I took a deliberate approach to cultivating confidence and charisma, my efforts were lacklustre at best, non-existent at worst. We all know that magic requires aligned action in order to manifest. We know what we need to do. But self-doubt will effectively keep us hamstrung for months and even years.

And now back to the Sun. I’m going to walk you through a very short visualisation, and anything else you do will be a bonus. It would be incredibly powerful if you could leave an offering to the Sun. Somewhere out in the open, exposed to the rays. Sunrise, sunset, or midday, at your discretion. You’ll find a list of suggested offerings in the description below. Let’s think about the Sun. Close your eyes, and breathe. Imagine the sun melting your shoulder blades. Imagine the SUN shining down on your gently upturned face. Imagine the wisdom in it's rays, penetrating your skin, warming the layers of you, shooting like golden arrows into the central core of your energy. Think about light, and everything that it makes possible in the world. Think about heat. Think about growth. Imagine BEING the Sun, being the source of growth and only ever experiencing blinding light. Thank you for light. Thank you for heat. Thank you for power. We time our days by the sun's transit across the sky.

Now that we've given attention, energy and gratitude - the most powerful offerings of all - this relationship is initiated. Now, and the next time you leave offerings of mead and flowers, and any time you notice the sun (which will be frequent) as you go about your day… Meditate for a moment on the concept of power. Ponder what it feels like to have the spotlight on you. Imagine what it might be like, to see your shadow illuminated. Contemplate the kind of leader you will become, and how fame and influence might feel. And let those strange and novel sensations tickle the parts of you that have not been tickled in a very long while. Think about being given the best table at a restaurant. Receiving adoring messages from your fans. Think about the money that rolls in effortlessly, when people are hungry to be in your energy. You don’t have to puzzle anything out, just think interesting thoughts related to fame, power and influence, and follow any clues that the Universe presents you with, with the diligence of a hound on the scent.

Finally, ask the sun for the contents of your petition - to burn down your blocks, or place you centre stage, or give you confidence, clarity and charisma, and an appreciation for the skilful wielding of power. Meditate for just a moment or two more, imagining the absolute wonder of what it means to allow a planetary energy to adjust reality on your behalf. And feeling supported by this world instead of at odds with it. And then close the ritual by saying: In thanks for your blessings, HELIOS, God of Light, and Fire, and Heat and Health and Growth and Fame, Confidence and Charisma, I shall return to you with more and bounteous offerings, and I exalt your name. HELIOS, thank you for the generosity with which you share your gifts. Please enjoy these offerings, and stay as long as you wish.

When you are in front of your alter, you will pinch out the candles, but for now you will just note the ceremony - note the day you performed this ritual, what you did, how it felt, what you hope for, what you fear. And over the coming days and weeks, write down how your moods and dreams are affected,  the signs you are given, the breadcrumbs dropped into your path.

Now you can connect with this energy at any time. You can get an app for your phone that will chime during The Sun’s hour, when you could let the concepts of confidence and charisma pass through your body and your mind, and cause you to shiver and smile. In the weeks following, practice non-attachment to outcome alongside your aligned actions, which will be making videos, public speaking gigs, starting conversations, self-promotion, polarising viewpoints - all of these are required as a means to manifestation of all you desire.

If you feel an energy of desperation, of grasping at a precise outcome - my audience HAS to grow really big, RIGHT FUCKING NOW - use that pulsing fear of not getting it, to practice assuming a magicians attitude, as I outline in my lesson on Quick and Dirty Alchemy. Urgency always masks fear, as does procrastination, and is symptomatic of a divided will. The Shadow longs for the drama and intensity of not getting what it wants - of snatching defeat from the jaws of victory once again - and we already know that wicked old shadow does usually get her way. Personal alchemy, in other words, allows us to stop feeling victimised if the results we create are not the results we expected. Again, if any of this feels just too unfamiliar, please do go and watch the Mercury episode first. But I promise that when you see how fast and how brilliantly HELIOS responds, you'll feel that incredible rush of trust and inevitability that comes from having immense power - the power of the most visible of leaders - at your back.

Kitten, I truly hope that this short lesson has helped you on your path to unstoppable magical power - I can’t wait to see what you have in store for the world.

Anna says hi

Practical Magick: Planetary Magic for beginners - Saturn

If you're a person who wants to get things done in this extremely mundane world of law, limitation and regulation, if you want to create lasting foundational wealth, an estate or a castle, then hiring Saturn to your team could be one of the most liberating decisions you make. And it's one I highly recommend. I'm about to exalt his name and share how you too can experience and surrender to this stern and unyielding energy. Stay tuned.

My name is Anna Bellissima. I am an extremely powerful magician. As, of course are you. And this channel exists to equip you with all the tools and concepts you need to achieve your every desire. But first, if you are spitfire, smart and a fast learner, set the playback speed to 1.5. You will focus much better that way. Today we are talking about Saturn, the planetary deity, also known in the Greek pantheon as Chronos. I'm going to tell you exactly how to initiate a relationship with him and what you might expect.

But before we get into the nuts and bolts of our Saturn devotions, let's ask why would we do this? After all, many magicians caution against an overabundance of Saturnian energy living as we do in an earthly realm, which seems often hogtied by regulation, laws, forces restrictions are all around us. Sometimes we feel as though we could scarcely move, let alone fly. So why again would we invite more of this energy? Because as I keep reminding you, the only way to change anything is by loving it.

Hate limitation. Learn to love it. Hate your situation. Discover what there is to adore about it. After all, what do you come to truly understand through studying limitation? That's right. Limitlessness.

Now, if you're feeling a slight or large apprehension about welcoming in more of that energy that causes so many of us so much difficulty and strife, then I do not for a moment blame you. What I can tell you is that Saturn is a rigorous and generous teacher, and that the poison path is the fast and maybe the only route to alchemy. And I include poisonous situations, establishments and people here too. Plants and fungi aren't the only ones who get to be baneful.

Your rituals and intentions will send ripples into the field where reality is created and the results will not arrive in the way you think you need them. Very often they come just as you are giving up hope. In other words, when you are confronted with your helplessness, your limitation, and your illusion of control. Only Saturn can release any being, event or situation from his constraint. You'll never beat him, so you may as well get down on your knees and beg for mercy.

Remember, you do not need to believe in magic in order to practice it effectively. Magic is a technology. Perform the acts and observe with an earnest and open heart the results. And after that extensive preamble, we are ready to talk more about Saturn for a short general primer on planetary deities. I invite you to look at my earlier episode on working with Mercury. I'll leave a link, but watch this one first. Here's what you need to know. Planetary magic is a creative act of relationship building made with intentional offerings, respect and gratitude, specific requests and reciprocity.

Just as Jesus has his cross and his psalms, all the deities have a well-established list of correspondences, things they enjoy to attract their attention: food, drink, herbs, crystals, colours, symbols and so on. Mercury and Jupiter are the two planets most often recommended for business and career purposes. But every one of the planetary deities has extremely useful attributes to lend to your work. My own business is dedicated to Mercury, but I have personally found a great deal of benefit from time spent working with Saturn as well.

As you know, Saturn is the energy of authority, discipline, endurance, limitation, and laws and forces, including from gravity to government. Saturn gives us numbers which quantify and limit everything they touch. Saturn is the gatekeeper to magic and the astral realms and the outer planets of the solar system. He teaches by challenging. He binds your wrists and attends to your education with rigid focus.

Properly asked, he will effectively banish constraints that seem impenetrable, particularly pertaining to law, business and the cultivation of stability and strength. Before I talk you through a simple ritual, I would like to remind you that this channel will change your life if you watch and implement the lessons. Your future self will. Thank you for subscribing so that you never miss a thing. I find Saturn to appreciate a rather understated approach, an offering on a simple wooden tray of a black candle, a small espresso, and perhaps his glyph drawn upon a card.

Next, decide what you will ask for. My first working with Saturn was when I found myself faced with the challenge of obtaining a proper education for one of my children. Faced with a catastrophically underfunded and fundamentally broken special educational needs department, Saturn helped me to focus on the perfect outcome, even when I could not imagine what that might possibly be. My prayer was for an outcome that meets all of my son's needs and mine, and which liberates my time and energy.

Naturally, we found the perfect situation for him. But then we were required to fight in a legal battle. It would have been easy to fall prey to those old demons of stress and worry as we prepared for our day in court. But I had walked countless miles through the woods, tracks and fields near my home over months, chanting Saturn's mantra 91 times per walk. And I knew without a shadow of a doubt that we would win. What happened, in fact, was far stranger.

The local government conceded the case and agreed to our requested solution before the court date. But due to a legal technicality, all parties were still required to appear before the judge. The judge demanded the local government rewrite large sections of my son's support. Document to make it even more watertight and better in our favour. In other words, we left with a better outcome than I could have imagined. I have personally seen Saturn works similar miracles on bullies, tricksters and scam artists, while legal matches are an obvious choice for petition,

you can quite simply ask for his help navigating this world of limitation and restriction in a way that is always and obviously in your favour. Planetary deities are rather transactional. So tell Saturn what you offer in return for his blessings. More coffee? A dry martini honouring his day, exalting his name. All are perfect. But just be sure when he delivers that you uphold your side of the deal. For the ritual, clear a space.

Be clean. Be in a space that is clean. And gather your offerings. Cleanse the space with smoke or sound, light the candle. Place down the espresso. Ask Saturn to accept your humble offerings. Meditate upon the concept of limitation. Consider all the different ways that limitation manifests in our human experience.

Think about back pain and parking tickets, taxes and bylaws. Faceless, soulless corporations. And the loneliness of the long distance runner.

Thank Saturn for the precious gifts. The laws and forces of physics that keep us tethered in this beautiful human form, tethered here on earth by his command.

Ask him to show you the gift in all limitations, your experience, and to share with you. Focus, authority, diligent cultivation and a love for feeling your feet sink into deep, rich soil.

Ask him to help you bring unshakable wealth. A castle with stone walls three foot thick. To reinforce your own boundaries as you go about bringing your free as a bird dreams into the world. Ask for the courage and steadfastness to limit your dreams by making them real.

Meditate for a short while, imagining the absolute wonder of what it means to allow a planetary energy to adjust reality on your behalf

and feeling supported by this world instead of at odds with it.

Then close the ritual by saying: in thanks for your blessings, Saturn, God of time and death, we shall return to you with more and bounteous offerings and exalt your name.

Saturn, thank you for the generosity with which you share your gifts. Thank you for limitations, including tooth decay and the police. Please enjoy these offerings and leave whenever it pleases you. Then pinch out your candles. Note the ceremony, what you did, how it felt, what you hope for, and what you feel in your journal over the coming days. Note how your moods and dreams are affected, and now you can connect with this energy at any time.

You can get an app for your phone that will chime during Saturn's hour when you could let the ideas flit across your mind of limitation and all the earth being organized to support you. In the weeks that follow, practicing non-attachment to outcome is your only task aside from the aligned actions, seeking legal advice, filing your tax returns, etc. required as a means to manifestation. If you feel an energy of desperation grasping at a precise outcome, my business has to start making money right fucking now,

use that pulsing fear of not getting it, to practice, assuming a magician's attitude, as I outlined in my lesson on Quick and Dirty Alchemy. Urgency always masks fear, as does procrastination, and is symptomatic of a divided will. The shadow longs for the drama and intensity of not getting the thing we want, of snatching defeat from the jaws of victory. And we already know that wicked old shadow usually gets her way.

Personal alchemy, in other words, allows us to stop feeling victimized if the results we create are not quite what we expected. Again, if any of this feels just too unfamiliar, please do go and watch the Mercury episode. But I promise that when you see how Saturn responds, you will feel that deep rooted safety that comes from having immense legal and financial power. The power of rulers at your back. Kitten, I truly hope this short lesson has helped you on your path to unstoppable magical power.

I can't wait to see what you have in store for the world with Saturn behind you. Thank you so much for watching. And I will see you here again next time.

Anna in sweatshirt with clouds

Practical Magick: The Spirit of Money

If you are using magic in order to amass great wealth, I strongly recommend you initiate a relationship with the Spirit of Money at your earliest convenience. If you haven’t explored Money’s shadow before this might be a lot to take in, but you’re in safe hands. Treat this as a game and see what happens.

My name is Anna Bellissima, I am an extremely powerful magician and one of the things I’m most interested in, because it makes my life so much better, is using words and magic to change how I think about and interact with things - particularly the things I don't like or which aren't flowing easily for me.

Rather than battling my way through, or repressing my feelings, and using sheer bloody-mindedness to try to change reality, I prefer to use ceremony, ritual, and unreasonable levels of love and approval to establish a new relationship with that thing or situation. Because very often the results are truly, truly miraculous.

Today, we’re going to examine how we’ve been relating to money until now, what we need to forgive, what we need to be forgiven for. This is a shadow exploration, a dive into the dark, and it's going to mark a turning point, a pivot in your relationship with money, and mine: a very new way to relate to money.

I’m going to talk a little bit about why you might wish to relate to Money as a Spirit, and how that might change the way the world unfolds for you, and then I’m going to give you some more resources for initiating that relationship.

MONEY. Such a big energy, So potent, dark, energising and liberating and complex and beautiful and corrupting….

In the gospels of Mark and Luke, our favourite witch Jesus addresses money as a spirit called Mammon. And that characterisation is very useful for us, as magically-minded people. Because whether or not you choose to believe that Money is literally a spirit, it certainly has many characteristics of a spirit, just as your own personal angels and demons do.

So let’s look at Money and see if it makes sense to approach it as a spirit? First, it's invisible, intangible, as you know currency, our notes and coins, are tokens representing units of money, not money themselves, and in this day and age that is increasingly dying out, many of us hardly touch cash at all, so it's an invisible, abstract idea, where we feel that things are being moved, adjusted around us, but on a level we can't actually see.

Despite it’s invisibility and intangibility, it creates very concrete effects in people’s lives, whether through it’s presence or it’s absence, whether it is benevolent, cordial, indifferent or downright cruel.

Naturally, we have sigils and talismans for money, as we do for demons and spirits, but and most important for our purposes here today, money has certain protocols for its correct handling. Very much depending upon how you treat it, it can be friendly or unfriendly; a source of great comfort, or something we resent, fear, and inadvertently push away…

If we think of this as a kinky dom/sub relationship, for many of us Money is a cruel dom, but we, instead of surrendering and submitting, have our attention split. We are trying to seize control, to be the Domme, but we’re so in our feelings about it, we’re receiving all these somatic, bodily sensations from the energies of Money which we’re not processing well, and which are triggering our stories and our fears. So we’re not being effective as a sub, or as a Domme.

Obviously, to get this relationship working as we need to introduce some balance, create boundaries, reestablish commucation, and we need to learn to love money, for all that it is.

Now, I don’t know if you’ve noticed but in many spiritual traditions, the pursuit of money is considered with great suspicion. And this isn’t necessarily a mistake, after all - terrible, heinous things are done every day, every minute, in the name of money. It is a nasty, dark intoxicating and incredibly powerful magical substance.

Consider the evolution of money, as a means of exchanging tokens, talismans, for life force. If you pay me for an hour of my time, we trade an abstract concept - digits in the banking and commerce system - for an hour of my life. An hour of this one precious life, and an hour of my energy that I could spend playing with my children, or tending a garden. In exchange for these tokens, I will allow you to consume me. Who knows what level of consumption I would grant, if the number of tokens was great enough - do you see, how this substance has cannibalism and consumption build into it?

Of course, it also happens to be warm, generous, comforting, kind, charitable and capable of creating incredible transformations - in other words, it’s a lot like you and me - complex, non-dual, and very very fucked up.

However. We know that the danger of certain magical substances is the very thing that makes them such incredibly potent agents of spiritual awakening. Whether it is demonic ritual, baneful herbs, plant medicine, sex magic - all are used to achieve higher planes of enlightenment

- these strands form The POISON PATH, in which we as practitioners - intentionally embracing the poisonous - the dark, repulsive and dangerous - in order to transmute them into some of greatest medicine, and most spectacular magic imaginable

Money, I am sure you agree, is one of the vilest poisons in our culture today. You know this because you have sniffed distastefully at news, wrung your hands over crimes, signed petitions, and shared memes about social inequality

Think of the outrage at news about Bezos and Musk’s tax affairs, and how much we enjoy taking the philosophical and moral standpoint that billionairesship should not exist in a world where people also experience crushing poverty

We - particularly women - are actively encouraged, by the prevailing culture, to seek only ‘just enough’ money. Never to be greedy or acquisitive. To consider ourselves as being separate and certainly morally superior to people who are extremely wealthy.

But, despite the lack of trust, this relationship really isn’t something we can avoid - because if we refuse to remain in an ineffective and unfulfilling relationship to Money, and don’t wish to actively avoid money, the only option is to persuade the Spirit of Money to work for us, exactly as we might do with a spirit.

Money, as a spirit, wants to be valued it wants to be loved. On the surface, of course, we all love money - or is it rather that we hate to be without it? Because I speak to a LOT of people who diminish and apologise for their desire for money, and who tell me how people become untrustworthy or unscrupulous when they get rich.

One of the truisms, the epithets that I live by, is that the only way to change something is by loving it, all the way through. I expect you too have been subjected to Money Mindset advice encouraging us to focus on the wonderful things we will do with money, and resolutely ignores the atrocities undeniably inflicted on people and our planet in the name of money.

It is easy to see why we distrust and therefore push away money. But we can’t learn to love it by ignoring its shadow. Just like learning to love ourselves or our children or any other relationship; conditional love does not create a powerful beneficial symbiosis.

We’ve learned, haven’t we, in our exploration of the Law of Attraction and manifestation, that, if ‘having is evidence of wanting’, then we all do indeed ‘want’ some extremely fucked up things. And all the beautiful, exquisite, tender things we love and want, exist alongside cruelty, depravity, and utter, utter horror. And that the only way to get more of the things we know we do want, is to find a way, however imperfect, to love the awful as well.

Now, as I mentioned at the top of this video, it’s my belief that anyone in business, and anyone handling money, is advised to have a permanent money or wealth altar. After all, we are all going to be dealing with money in one way or another until the day we die.

If you don't feel like you want to give permanent space to a money altar then at least have one set up during times where you are actively seeking to manage or increase or change the flow of money into and out of your household coffers - or, like now, when you’re planning for a period of time ahead.

You will need to tend your altar regularly because items on it manifest in your magic even those things that are there accidentally like a glass of water like dust on the surface of a glass of water or rotting offerings. Creating and tending your altar is an amazing way to keep your magic alive but you must keep it clean, tidy and energetised so that your magic will match. Better to put it all away than let it stand dusty and neglected.

So to create your altar, have a look at my video on YouTube on the subject, which I will link below, but a cloth or tray, (green, blue or gold), and then gather money related effigies, talismans, totems, or other paraphernalia. Arrange them according to your own pleasure. You may include a print or statue of gods or deities associated with Wealth; a picture of a deceased relative who was particularly handy with money. A green or gold candle with symbols or Sigils inscribed upon it; appropriate planetary correspondences, for example with Jupiter who is the planet and deity responsible for expansion, wealth, riches and general largesse; and I highly recommend writing a letter to the spirit of money. Thanking it in great detail for every penny that has been spent on you since you were born. And asking for forgiveness for every time you have judged money negatively and pushed it away as it tried to approach and enrich you.

So before we end, it’s very important that you acknowledge the Spirit of Money right now - like all things it dwells within you and your consciousness, so you’d be advised to recognise it’s presence. Pause the video if you’d like to, and just give gratitude for all that money has made possible, all it has given you since the day you were born. Everything you’ve received throughout your life - from the roof over your head - for your medical care, your education, for all the lessons it has taught you, for the clothes on your back, the food in your kitchen, the device you’re looking at right now.

Then spend a moment longer thanking money for all of the terrible, horrible, awful things that exist in our world because of money - in the wisdom and understanding that as a non-dual spirit, we cannot receive what we judge as “good” about money, without also accepting the bad.

If you are ready to initiate your relationship with Money, check the description below for a list of suggested items for your altar, and instructions for setting it up.
Next, you need to click on the link below to get a guided meditation - a potent and often very erotic encounter with Money - after which, I promise, things will never be the same.

Do comment below to let me know what happens.

Thank you so, so much for being here with me today. My tender little heart is so endlessly full of gratitude for you all for spending time with me, and I look forward to the next time our paths cross, which I hope will be very, very soon.

Anna in black with flower

Practical Magick: Glamour Magick Explained

Listen: you're just not like other people. If you dare, you can enchant the very thing that makes you so different, and make it a force of magnetic attraction and genuine influence. Are you ready to learn about Glamour?

My name is Anna Bellissima. I am an extremely powerful magician (as of course are you), a witch, a writer, marketer and teacher, and my great work - at least for now - is to awaken your magick and equip you with the tools you need to achieve everything you desire.

As ever, if you are exceptionally clever and endlessly distractible - like me - adjust the playback on this lesson to 1.25 or even 1.5 speed - and fasten your seatbelts.

Glamour Magick is the the art, craft and cunning of amplifying the things that people find most interesting and intriguing about you - making it impossible for them to look away - and if you have an online business in this economy of attention, you know without me telling you exactly how valuable this is.

And the eagle-eyed among you will already have spotted, that this is what, in the dark art of marketing, we refer to as building a personal brand. Yes, it is a horrid phrase, and one which may cause you to feel some nausea and even a modicum of ego death once you acknowledge how this : glamour, magnetism : is a unifying factor in your most successful mentors.

In a moment I'm going to tell you how to figure out what it is that other people find fascinating in you, so that you can turn up the brightness, saturation and contrast on those things, but first it’s interesting to note that the word ‘glamour' as a noun, has three definitions:

  1. a quality that fascinates, allures or attracts, usually by a combination of charm and good looks
  2. excitement, adventure and unusual activity (for example, the glamour of being a witch)
  3. and it is another word for magic or enchantment itself.

Glamour very much associated with feminine beauty, and I think you'll agree with me that it carries a slight undertone of patriarchal disapproval - that it is for the women who wear too much make up, who ‘deceive’ men with our false eyelashes, curled hair and painted lips, luring them to death - or ignominy - with our siren song.

All more reason, then, for alternative thinking, anarchist witches everywhere to adopt the practice forthwith - for those of us who follow the left hand path, make no mistake, will only ever be tolerated by mainstream society. In a misogynist, materialist world, we are different, we are other, we are ungovernable and we are therefore feared. We are considered feckless, deluded, and perhaps - horrors! - most terrible of all - ambitious, ruthless and acquisitive.

Myriad cautionary tales stack up to warn us against the Glamour girl. She is the one who doesn't care about being liked, who doesn’t 'know her place’, who risks everything in pursuit of her desires. And in these false parables, for so many of us the very fabric of our upbringing - she meets a sticky end. I assure you, the sticky end is far from inevitable, and besides, none of us get out of here alive.

Bad girl energy is the promise of Glamour: Certainly it is the road less travelled, as it requires an element of shamelessness that does not come naturally to many of us who were indoctrinated for the Good Girl, or martyred mother, role instead.

Those embarking upon Glamour magic must be prepared to loosen the vice-like grip on the comfort of certainty that we are 'good people’. ‘Good people' don’t, we are taught, deliberately wield influence to get their own way. Good people don’t cast spells on others. Good people aren't seducers.

But if you are serious about the pursuit of your Great Work - by which I mean, if you have a clear aim that you dedicate time to each and every day, and which you will allow nothing to stand in the way of - Glamour could very well be the missing piece which, once in place, will speed your success with ever more ease and joy.

Once you have established a Purpose (and 'perfection is the enemy of the good’, here, your purpose can be your purpose for now), you need to take - and keep taking - a few additional steps.

  • Go public - as long as your purpose remains a secret, the temptation will always be there to shirk, skive and hide.
  • Decide how long it will take to achieve your Great Work, and reverse engineer until you have goals which are difficult but not impossible to achieve within six months, one year and 5 years.
  • Explore what would need to happen to achieve your one year goal in six months, and your five year goal in two years. Enchant for that.
  • Perform Magic Regularly.
  • Commit to spending at least ten minutes every single day moving closer to your goal.

The magic you use to support these goal should include all your favourite practices AND - Glamour.

The first step is to find out which of your personal attributes are most fascinating to others. Of course, you can simply ask a trusted advisor, but if you’re up for a journalling exercise, try this: grab a pen now, listen the prompts, then pause and write your answers.

Two lists, each with five items:
The first list is headed:
To be successful, I must be more:

The second list is headed:
To be successful, I must be less:

The second list - the things you disapprove of in yourself - are almost always the things that make you unique, activated (and therefore magnetic) when you speak about them, and perfectly placed to do the work you do.

Now, I don't pretend that embracing all of the terrible and wrong things about you is an easy undertaking. Far from it! But neither is it impossible and you have - on this channel alone - a plethora of resources to support you: just take a look in the description below for lessons, readings and meditations that will help regulate your nervous system while you explore what happens when you let your shadows out to play in public.

Glamour Magic is crucial here, and now I’m going to give you a simple practice to try:

Set up your altar space, with a green candle front and centre. Write or inscribe on the candle your intention, and make the prettiest, sparkliest offerings. Flickering lights to represent the fae, pastel coloured crystals, a cocktail glass with honey water or pornstar martini. In the incense smoke, consecrate an eyeshadow or lipstick, something with some sparkle in it maybe. Pass it through the flame of the candle, hold it in your hands as if in prayer, and whisper your intention, that it become - through the power of the magic you have summoned by your will - an enchanted potion that grants you utter conviction in your message, or that magnetises attention and money from your heart-throb clients.

And then, crucially, before any opportunity for a first impression, perform a minor act kosmesis or beauty magic: light your altar again and spend a moment in prayer before applying your enchanted substance, considering how this links you with generations of spiritual self-adorners and shape shifters.

If cosmetics aren’t for you, you could perform exactly the same ceremony with a talisman, or a piece of jewellery which will be made sacred.

If you're interested in exploring this branch of magic further with me, do have a look below at details for Spells of Allure, published next weekend. And I highly recommend you do, because what I have found in my own explorations is that the more we ask of our Glamour, the more is given.

Naturally, any powerful magic creates unique challenges along with desired outcomes - I have already alluded to the necessity of making peace with a new self-image, where we are not cast as pious do-gooders but rather morally ambiguous, social-climbing, unapologetically ambitious harpies. That in itself is potent medicine!

But at the same time, any suggestion of being overlooked or ignored is eradicated. The invisibility cloak you put on to protect yourself from rejection, is gone. Fear, procrastination and apathy are burned away in the light of your energy, the shine of your Glamour, and the strength of your magic.

Beautiful soul, there is much more information in the text below and I truly hope this lesson will further you on your path to unstoppable power - I can’t wait to see what you will unleash on the world.

Thanks so much for watching. I love you, and I will see you next time.

White woman with brown hair and grey jumper


I have been through a lot of personal trauma and then a collective one. Many burnouts in my journalistic career brought me to a more peaceful passion/profession - yoga teacher. But we carry our patterns with us, no matter where we go.
The magick of Ana Bellissima saved me yet another burnout. Too many coincidences happened and I could not ignore her request to stop and listen to my heart. Her messages, comments, meditations and reflections showed me a way to a new phase in my life.



Rich Boss Witch creates enchanting and practical organisational tools like planners, trackers, etc, along with lunar-inspired readings and courses.

I knew it was time to expand my business, but I was dreading getting an email list going. I was looking for a program that would walk me through it, step by step for absolute beginners, and Anna's class came through. I am so glad that I took it!

I really feel as though I have grown in my creative capacity for writing. Plus I saved so much time and frustration, and I've learned some new skills - the writing, and the tech side, too.