Quick & Dirty – IN THE FEELS – the secret to successful marketing
0 Comments10 Minutes
Quick & Dirty – IN THE FEELS – the secret to successful marketingPeople don’t buy the details, they buy the feeling of what they’re becoming. That’s the part most marketing misses. If your copy only explains, it leaves out the mechanism that actually moves people: emotional recognition. In…
Quick & Dirty – FAIL DATA – How to Learn When Business Plans Don’t Work
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Quick & Dirty – FAIL DATA – How to Learn When Business Plans Don’t WorkYour launch bombed. Now what? Don’t be one of those entrepreneurs who spirals into inaction after a disappointing campaign. In this video, I teach the FAIL DATA framework – 7 questions that extract…
Market Research: the Magic Ingredient You’re Probably Ignoring
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Market Research: the Magic Ingredient You’re Probably IgnoringLet’s talk about market research – as unglamorous as wearing yesterday’s pyjamas to the grocer’s. Why must we do it? Because deeply understanding your audience is the difference between messaging that converts and messaging that elicits a deafening…
Surprise & Delight (or; email list growth, an organic strategy)
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Surprise & Delight (or, how I grew my email list organically)The seed of the idea: a low-cost product Before I ever offered a group programme, before I opened a Facebook group or ran a live event, I set up a little online store with the idea of recording and selling guided meditations. I had recently come across…
