Quick & Dirty – FAIL DATA – How to Learn When Business Plans Don’t Work
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Quick & Dirty – FAIL DATA – How to Learn When Business Plans Don’t WorkYour launch bombed. Now what? Don’t be one of those entrepreneurs who spirals into inaction after a disappointing campaign. In this video, I teach the FAIL DATA framework – 7 questions that extract…
Market Research: the Magic Ingredient You’re Probably Ignoring
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Market Research: the Magic Ingredient You’re Probably IgnoringLet’s talk about market research – as unglamorous as wearing yesterday’s pyjamas to the grocer’s. Why must we do it? Because deeply understanding your audience is the difference between messaging that converts and messaging that elicits a deafening…
Surprise & Delight (or; email list growth, an organic strategy)
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Surprise & Delight (or, how I grew my email list organically)The seed of the idea: a low-cost product Before I ever offered a group programme, before I opened a Facebook group or ran a live event, I set up a little online store with the idea of recording and selling guided meditations. I had recently come across…
Quick & Dirty – The Golden Tap
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Quick & Dirty – The Golden Tap🚀 The Golden Tap content strategy runs alongside your paid advertising and email funnels, for a consistent flow of inbound leads without endless content creation. Let’s talk about: 🦊 Demand Positioning, and how high-value content DEMONSTRATES your expertise (so…