Words of Desire, a million ways to sell

Has your business outgrown your messaging?

When your words don’t match the potency of your work, everything you create feels dull and uninspired – and, even more important, it stops attracting the calibre of ready buyers you’re looking for.

☠️ And it’s not just your audience who feels it. Nothing kills a great mindset faster than lacklustre language - you lose the appetite to talk, to make the offer again, to show up and say the thing.

Copy gets long, waffly and - frankly - boring, and the buyers in your audience switch off.

Words of Desire goes so much deeper than ‘what’s my offer’ and further than ‘who’s my audience,’ excavating your desires, vision and mission, the legacy you want to leave in your industry, the work you love to do.

And we use what we uncover to make your positioning and language sharper, and learn how to speak directly to buyers with money to spend - who aren’t just ‘interested in the topic’ but genuinely WANT to pay you and support your business growth.

So you can choose more of the work you want to be known for.

Everything you write about your work can hit harder, once you have Words of Desire at your fingertips.

How will you get there?

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The Inspiration Lottery:

wait for it to strike and hope it shows up on time?

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Learn the Dark Art & Curious Science of Messaging Magic

that doesn’t care what industry you’re in or what platform you use!

…which will you choose? 👀💋

Words of Desire a million ways to sell

Every Wednesday for 13 weeks I send a simple email with your lesson, writing prompts and magic.

Because, while ‘good enough’ copy is perfect to pitch a new idea to your warmest leads and biggest fans and get proof of demand…

… reaching a wider audience requires a new level of energetic clarity.

Words of Desire is profound, in-depth positioning work and messaging strategy development ALONGSIDE concrete tasks to apply, test, and publish your new language straight away…

Think of it as both long-term AND short-term spellcraft; two-pronged magic toward the same goal - more sales, more impact, more money 💋🦊

It makes your offer clear, punchy, impossible to skip over - it transmits your expertise implicitly, without needing to explain, and can be trusted to deliver the highest quality leads.

A 13-week spiral path to repeat as your offers, business, audience and leadership evolve.

There’s no expectation to ‘keep up’, just the next piece of vocabulary around your favourite service or product, a fresh angle to explore, new words to sell it, and infinite content ideas.

Complete the journey once, and you’ll never wonder again what the hell you need to say to sell. Or do it every quarter until everything sells like clockwork.

PHASE 1

Learn & Implement

Build your Messaging Bible fast – vision, mission, the legacy you want to leave, your offer, and the language that speaks to buyers rather than browsers. And put it straight to work.

PHASE 2

Refine & Experiment

More of what’s working, and bold tries at what might. Test new angles, sharpen your words, sell your heart out, and see what moves your audience.

PHASE 3

Rest, Integrate & Plan

Step back, look at what the last ten weeks taught you, fold it into your Messaging Bible, and set your intentions for the next cycle.

THROUGHOUTLive calls, community support, magical practices for change and inspiration

Everything you need to make your words sell 💕

The heart of it 💌

Words of Desire

13 emails, delivered fresh each week, giving you the next piece of your Messaging Bible to write, test on your audience, refine and share widely.

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The Demand Positioning Trainings

A complete on-demand library of lessons to sharpen your positioning, strengthen your offers and make your marketing more persuasive…

so you know exactly what you’re selling, why people want it, and how to talk about it.

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The Student Community

Practice your pitch, enjoy hotseats, gift circles and alchemical networking – say it out loud, get real feedback, and watch your messaging sharpen every time you use it.

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Live weekly calls

Bring your words, offers, and WTF-do-I-say-here questions to workshop live, and leave knowing what to do next.

Wednesdays at 3 p.m. UK time

£22 (~$28) per month, cancel any time.

I’m Anna Bellissima, marketing heretic,

award-winning copywriter, witch and Jungian shadow worker. I’ve been in the business of selling with words for nearly three decades, and spent the last five years working with hundreds of small businesses to sharpen their offers and messaging, and make more sales.

Words of Desire gives you the method, the practice, the magic and the support to develop language that drives your marketing - so that instead of fumbling and reinventing your message every time you come to promote your offer, you always know what to say.

Hear from a few of my clients 💕

“Within minutes my notifications were pinging with people liking, commenting, sharing, getting into conversations. It was wild. It really proved to me how much demand there is, and a few days later I signed a new client from that one task.”

Karen · Intuitive Coach

“I doubled my prices and kept on signing clients. I tripled the cost of my group. I’m writing prolifically again. I sold my first $18k offer (twice!)”

Michelle · Reiki Master

“I’m really feeling power in my skills and services and my ability to market and sell has shifted. PEOPLE PAYING me feels soooooooo GOOOOD!! And I know how to use the magic, the community, and the plan to keep on growing.”

Sophie · Speaking Coach

“Anna just has the simplest, no bullshit methods. The tasks are small and achievable; you absolutely can get them done. Her marketing school is enchantingly hilarious, I feel so accepted and held in our magical group.”

Lakeisha · Book Coach

“I’ve conquered my fear of talking about my work, got new clients, created, sold and delivered my first group program. With a newborn, I should add. My business is my good friend and getting me out of so much sh!t I’ve gotten into.”

Sara · Copywriter

“It pushed my way out of my comfort zone”

Maria · Crystal Practitioner