The copy on my workshop sign-up page felt ‘off’ and wasn’t converting at all, and so I was holding back from showing up online to talk about it, too.

Everything felt stuck and stagnant. I spent less than one hour with Anna, and she wove her copy-editing magic over the page.

Straight away, I changed the landing page, the ads, the artwork, the look and feel, and went live on socials to talk about it.Conversion went from 3% to 40%.

And, that call renewed my passion in the whole thing and reminded me why I do this in the first place.