Listen: you’re just not like other people. If you dare, you can enchant the very thing that makes you so different, and make it a force of magnetic attraction and genuine influence. Are you ready to learn about Glamour?

My name is Anna Bellissima. I am an extremely powerful magician (as of course are you), a witch, a writer, marketer and teacher, and my great work – at least for now – is to awaken your magick and equip you with the tools you need to achieve everything you desire.

As ever, if you are exceptionally clever and endlessly distractible – like me – adjust the playback on this lesson to 1.25 or even 1.5 speed – and fasten your seatbelts.

Glamour Magick is the the art, craft and cunning of amplifying the things that people find most interesting and intriguing about you – making it impossible for them to look away – and if you have an online business in this economy of attention, you know without me telling you exactly how valuable this is.

And the eagle-eyed among you will already have spotted, that this is what, in the dark art of marketing, we refer to as building a personal brand. Yes, it is a horrid phrase, and one which may cause you to feel some nausea and even a modicum of ego death once you acknowledge how this : glamour, magnetism : is a unifying factor in your most successful mentors.

In a moment I’m going to tell you how to figure out what it is that other people find fascinating in you, so that you can turn up the brightness, saturation and contrast on those things, but first it’s interesting to note that the word ‘glamour’ as a noun, has three definitions:

  1. a quality that fascinates, allures or attracts, usually by a combination of charm and good looks
  2. excitement, adventure and unusual activity (for example, the glamour of being a witch)
  3. and it is another word for magic or enchantment itself.

Glamour very much associated with feminine beauty, and I think you’ll agree with me that it carries a slight undertone of patriarchal disapproval – that it is for the women who wear too much make up, who ‘deceive’ men with our false eyelashes, curled hair and painted lips, luring them to death – or ignominy – with our siren song.

All more reason, then, for alternative thinking, anarchist witches everywhere to adopt the practice forthwith – for those of us who follow the left hand path, make no mistake, will only ever be tolerated by mainstream society. In a misogynist, materialist world, we are different, we are other, we are ungovernable and we are therefore feared. We are considered feckless, deluded, and perhaps – horrors! – most terrible of all – ambitious, ruthless and acquisitive.

Myriad cautionary tales stack up to warn us against the Glamour girl. She is the one who doesn’t care about being liked, who doesn’t ‘know her place’, who risks everything in pursuit of her desires. And in these false parables, for so many of us the very fabric of our upbringing – she meets a sticky end. I assure you, the sticky end is far from inevitable, and besides, none of us get out of here alive.

Bad girl energy is the promise of Glamour: Certainly it is the road less travelled, as it requires an element of shamelessness that does not come naturally to many of us who were indoctrinated for the Good Girl, or martyred mother, role instead.

Those embarking upon Glamour magic must be prepared to loosen the vice-like grip on the comfort of certainty that we are ‘good people’. ‘Good people’ don’t, we are taught, deliberately wield influence to get their own way. Good people don’t cast spells on others. Good people aren’t seducers.

But if you are serious about the pursuit of your Great Work – by which I mean, if you have a clear aim that you dedicate time to each and every day, and which you will allow nothing to stand in the way of – Glamour could very well be the missing piece which, once in place, will speed your success with ever more ease and joy.

Once you have established a Purpose (and ‘perfection is the enemy of the good’, here, your purpose can be your purpose for now), you need to take – and keep taking – a few additional steps.

  • Go public – as long as your purpose remains a secret, the temptation will always be there to shirk, skive and hide.
  • Decide how long it will take to achieve your Great Work, and reverse engineer until you have goals which are difficult but not impossible to achieve within six months, one year and 5 years.
  • Explore what would need to happen to achieve your one year goal in six months, and your five year goal in two years. Enchant for that.
  • Perform Magic Regularly.
  • Commit to spending at least ten minutes every single day moving closer to your goal.

The magic you use to support these goal should include all your favourite practices AND – Glamour.

The first step is to find out which of your personal attributes are most fascinating to others. Of course, you can simply ask a trusted advisor, but if you’re up for a journalling exercise, try this: grab a pen now, listen the prompts, then pause and write your answers.

Two lists, each with five items:
The first list is headed:
To be successful, I must be more:

The second list is headed:
To be successful, I must be less:

The second list – the things you disapprove of in yourself – are almost always the things that make you unique, activated (and therefore magnetic) when you speak about them, and perfectly placed to do the work you do.

Now, I don’t pretend that embracing all of the terrible and wrong things about you is an easy undertaking. Far from it! But neither is it impossible and you have – on this channel alone – a plethora of resources to support you: just take a look in the description below for lessons, readings and meditations that will help regulate your nervous system while you explore what happens when you let your shadows out to play in public.

Glamour Magic is crucial here, and now I’m going to give you a simple practice to try:

Set up your altar space, with a green candle front and centre. Write or inscribe on the candle your intention, and make the prettiest, sparkliest offerings. Flickering lights to represent the fae, pastel coloured crystals, a cocktail glass with honey water or pornstar martini. In the incense smoke, consecrate an eyeshadow or lipstick, something with some sparkle in it maybe. Pass it through the flame of the candle, hold it in your hands as if in prayer, and whisper your intention, that it become – through the power of the magic you have summoned by your will – an enchanted potion that grants you utter conviction in your message, or that magnetises attention and money from your heart-throb clients.

And then, crucially, before any opportunity for a first impression, perform a minor act kosmesis or beauty magic: light your altar again and spend a moment in prayer before applying your enchanted substance, considering how this links you with generations of spiritual self-adorners and shape shifters.

If cosmetics aren’t for you, you could perform exactly the same ceremony with a talisman, or a piece of jewellery which will be made sacred.

If you’re interested in exploring this branch of magic further with me, do have a look below at details for Spells of Allure, published next weekend. And I highly recommend you do, because what I have found in my own explorations is that the more we ask of our Glamour, the more is given.

Naturally, any powerful magic creates unique challenges along with desired outcomes – I have already alluded to the necessity of making peace with a new self-image, where we are not cast as pious do-gooders but rather morally ambiguous, social-climbing, unapologetically ambitious harpies. That in itself is potent medicine!

But at the same time, any suggestion of being overlooked or ignored is eradicated. The invisibility cloak you put on to protect yourself from rejection, is gone. Fear, procrastination and apathy are burned away in the light of your energy, the shine of your Glamour, and the strength of your magic.

Beautiful soul, there is much more information in the text below and I truly hope this lesson will further you on your path to unstoppable power – I can’t wait to see what you will unleash on the world.

Thanks so much for watching. I love you, and I will see you next time.