(updated August 2026)

Please see my full Terms & Conditions here.

I use AI to assist in all areas of my business; strategy, analysis, automations, including when I need outside input on client projects.

But I’m a writer, and I would not DREAM of trying to pass off AI-generated ideas or copy to a client. Frankly, the outputs are nowhere near good enough: in fact, watching businesses trying to develop terrible ideas, generated by AI, has only reinforced the value of human/expert judgement.

For all bespoke work, I personally read your intake, brainstorm ideas, decide what I believe represents a real commercial opportunity, and write the names, hooks, messaging, text, and recommendations you receive.

AI is one of many tools I use to make my business run more smoothly. If you prefer to work with a business that does not use AI in any capacity, I completely understand – but I won’t be the right fit for you.